Greater London
£43,700 per year
Contract, Temporary, 12 month contract, Full-time
Job description

The organisation:

Pancreatic Cancer UK sits at the heart of a community of people with personal and professional experience of pancreatic cancer. It’s unacceptable that more than half of people diagnosed with pancreatic cancer die within 3 months and PCUK is there to drive the advances needed to combat this cruel disease. They are seeking an Interim Senior Marketing Manager to take responsibility for driving forward the marketing function alongside other key stakeholders. You will develop market plans for priority audiences; manage integrated marketing plans; increase awareness of the charity and its services; and in doing so ensure they can help more people affected by the disease. This is a maternity cover role for 12 months.

 

Key responsibilities:

  • Manage charity-wide integrated campaigns and day-to-day marketing activity, working with other stakeholders across the organisation.
  • Work closely with the Services team to build strategic marketing plans to promote key services, information and events, ensuring they are reaching more people affected by pancreatic cancer, meeting their needs along their journey and building lasting relationships with the brand.
  • Grow and develop relationships with healthcare professionals through strategic marketing plans in order to improve the experience for people with the disease.
  • Working with internal teams and external resources to deepen understanding of their key audiences and ensure those learnings are integrated across the organisation into communication planning.
  • Working with key stakeholders across the charity to understand needs, develop, manage and evaluate integrated campaigns, delivering against engagement and income targets.
  • Accountable for working with key internal stakeholders to develop audience-led multimedia/ multi-channel campaigns and engagement strategies to deliver integrated marketing and communications activity – in particular for fundraising products and activities and our services.
  • Act as the primary stakeholder liaison, providing rigorous processes for marketing planning and internal brief development in partnership with stakeholders.
  • Engage with key stakeholders across the organisation to gain a comprehensive view of new products and service development across the year and build this into marketing planning with clearly defined targets, timescales and budgets.
  • Write tactical marketing plans in accordance with strategy and budgets, with input from relevant teams to ensure an integrated marketing and communications approach. In particular, work closely with the Services team to deliver audience-led marketing activity to increase the reach of, and engagement with their services for people affected by pancreatic cancer and healthcare professionals.
  • Take responsibility for the marketing elements and – where required, project management - of often complex cross-organisational projects with competing deadlines.
  • Working alongside the Digital Lead, the Senior Brand & Content Manager and others in the Marketing & Communications team, ensure that marketing activity is integrated and messages are consistent across different media and channels.
  • Take responsibility for developing KPls and metrics to measure the performance of marketing and engagement activity and show value for money.
  • Work alongside the Head of Marketing and Communications, Head of Mass Fundraising and the Head of Data on their audience centricity project, with the ultimate goal of developing an engagement model to help segment and communicate more effectively with audiences.

 

Person specification:

  • Experience developing, implementing and evaluating effective marketing strategies that have created shifts in the awareness, engagement and income generating capacity of an organisation.
  • Working with a range of stakeholders while project managing and delivering successful activity/campaigns, including external suppliers.
  • Have previously worked on integrated campaigns.
  • Demonstrable success in project management, proven ability in project-managing multi-dimensional cross-organisation communication projects.
  • Proven ability and/or understanding of campaign development.
  • Proven past accountability for translating organisational and marketing objectives into marketing activity and appropriate tactics.
  • Digital marketing and campaigns and good understanding of the principles of developing engaging content.
  • Setting campaign performance metrics, monitoring activity to enhance performance and feedback results into insights.
  • Have proven ability with working with advertising and communication suppliers e.g. advertising, creative and digital marketing agencies.
  • Strong influencing skills at all levels, to build an understanding of when and how marketing can add value and increase impact Adopts a proactive approach to their work, finding creative solutions.

 

What's on offer:

This role is offering a salary of £43,700 for this 12 month contract. The role will be hybrid between home and their office in Central London.

 

Please apply today so as not to miss out!

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

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Posted on: 25 November 2021
Closed date: 25 December 2021
Job ref: KC
Tags: Communications, PR, Marketing