The UK Committee for UNICEF (UNICEF UK)
Greater London (On-site)
£59,000 per annum
Contract, Fixed term – up to 12 months (maternity cover) starting March 2022, Full-time
Job description

UNICEF ensures more of the world’s children are vaccinated, educated and protected than any other organisation. We have done more to influence laws and policies to help protect children than anyone else. We get things done. And we’re not going to stop until the world is a safe place for all our children.

 

We are looking for a Head of Supporter Growth to join the Marketing Team within the Public Engagement directorate at the UK Committee for UNICEF (UNICEF UK). This is a newly-formed team and directorate, and we are embarking on an exciting period of change to maximise the income, influence and impact we deliver for children.

The Marketing team comprises of a diverse range of marketing skills, with special emphasis on digital, working in cross-disciplinary teams to deliver against a wide range of objectives, spanning every stage of our supporters’ journeys, from initial brand awareness through to leaving a gift in a will.

As the Head of Supporter Growth at UNICEF UK, you will lead on delivering a best-in-class programme to recruit new supporters – across multiple channels and products including core donors, eCommerce customers, product subscribers or supporters leaving gifts to UNICEF in their Will. You will develop strategies to grow our income through delivery of multi-channel acquisition campaigns that engage supporters through positive experiences. You will be accountable for multi-million-pound expenditure and income budgets, and you will work with the other Heads of Marketing to ensure our multi-disciplinary marketing teams are delivering on your strategic objectives.

To achieve this, you will have a track record of successfully developing, implementing and evaluating supporter growth/acquisition strategies in large, complex organisations, that ensure audience-led supporter engagement and deliver agreed key performance indicators.

Refreshed on: 25 January 2022
Closed date: 31 January 2022 at 17:00
Tags: Fundraising, Marketing