How to apply
The client requests no contact from agencies or media sales.
Role: Head of Communications
Reporting to: Director of Resources
Location: London Euston but the role will be expected to travel as required.
Responsible for: Digital Communications Officer, Communications Intern.
Contract type: Permanent
Job overview: To manage the work of our communications team and oversee activities across various communication channels and functions.
· Work with the Executive Leadership Team (ELT) to develop and deliver a communication strategy across the entire spectrum of communication disciplines across TPT including media and public relations, brand marketing, advertising, marketing, digital and social media and production of materials
· Report on and analyse all aspects of communications and report back to the ELT.
· Develop key messages, lead on creating and maintaining appropriate and consistent language and terminology across all media
· Work closely with Heads of Departments and colleagues in partner organisations to develop Communications strategies and plans.
· Act as a ‘brand guardian’ ensuring consistency across all internal and external communications
· Identify issues that could potentially damage the organisation’s reputation and recommend actions to mitigate this risk
· Keep up to date on best practice within the charity sector generally and particularly changes to communications innovation, legislation and codes of practice
· Lead on copy-writing and production of marketing materials and key publications including Annual Review
· Design, copy-write and distribute regular e-bulletins to promote publications, programme activities, events and other key information
· Oversee the management of a case study database
· Work with other departments on the development and management of the TPT website and blog, including generating content, making improvements to functionality, maximising its potential, working with communication champion’s and monitoring performance.
· Manage and expand social media presence, sourcing and sharing newsworthy information from across the charity. Produce regular reports detailing social media activity to share with staff.
Publicity and media
· Increase the organisation’s profile across media, and with influencers and organisations
· Act as a spokesperson when necessary
· Develop relationships with target media representatives
· Write releases, articles and statements
· Respond to requests from the press for comments, views and supporting information and maximise opportunities for further engagement on relevant topics
· Supervise and advise other team members in their drafting of communications plans and statements
· Work with the people development team to ensure communications with colleagues is developed and there is an understanding of the charity's work and needs of its users
· Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues
· Analyse all aspects of communications on a quarterly basis and prepare a report to present
Staff and supplier management
· Manage staff, volunteers and interns within the communications team.
· Manage relationships with suppliers of services essential to communication work
· Oversee the budget for the communications department.
· Take an active part in the charity’s external events
· Participate in cross-functional projects
The post will involve lone working and some working out of normal office hours. A willingness to work in an environment with Guide Dogs is essential. The post will also involve extensive local, and some national travel.
TPT Staff Benefits:
· Long Service Award scheme (5,10,15,20,25,30) with ranging honors.
· Employee Assistance Programme: Employees may contact the Employee Assistance Scheme which is a confidential Freephone help line where they can call anytime; day or night, 365 days a year for counselling, advice and information. (0800 1116 387) All employees will need to do is quote their payroll number.
· Free Eye Test and Spectacle Vouchers: All staff who regularly use a computer qualify for the free test. The purpose of this test is to establish whether your eyesight is specifically affected by working with a computer.
· Training and Learning & Development opportunities for staff
· 30 days annual leave entitlement
· TPT offers a generous pension scheme
· Annual corporate Taste Card membership
· WPA Health Insurance for senior leadership team (in patient & day patient treatment, outpatient treatment, cancer care. Further services available subject to membership
· Reward Gateway – Pocklington Perks is the rewards and discounts online platform where staff can find fantastic discounts at over 1000 retailers.
· Workplace: online community. All staff will be registered with an online profile
Essential = E
Desirable = D
· Communication and marketing experience in the charity sector
· Media management experience and competency
· Excellent communication skills, proven in both writing and verbally.
· Experience of managing people
· Campaign management experience
· Experience of working in partnership with other organisations
· Possess an understanding of the needs of blind and partially sighted people
· Effective organisational skills
· Ability to work independently and as part of a small team
· An ability to deliver effective presentations
· Excellent organisational skills with the ability to manage own workload, work independently and achieve results without close supervision
· Experience of strategic and operational decision – making
· Ability to write copy and press releases
· Experience of pulling together case studies through different mediums: radio etc.
· A commitment to work in accordance with the principles of equality and diversity
· A flexible approach and willingness to learn and develop
Disability Confident Scheme
Thomas Pocklington Trust (TPT) is a charity established to provide services for visually impaired people: our mission is to improve the lives of people living with sight loss.
TPT is registered with the Disability Confident Scheme as a Disability Confident Committed employer. Therefore, we believe in treating all employees fairly and we are committed to recruiting equally. TPT’s charitable objective and aim is to support visually impaired individuals back into work. For this reason, we are actively seeking applications from all backgrounds including disabled/visually impaired individuals and people who have lived experience of sight loss. We also guarantee all disabled applicants that reach the minimum appointment criteria an interview. We are happy to accept applications from all suitably qualified persons who have the appropriate skills and talent regardless of their age, gender, race, religion, disability, sexual orientation or marital status.