Greater Manchester (Hybrid)
£26,511 per year
Permanent, Full-time
Job description

The Communications Lead will:

  • Work with the rest of the Marketing Department to ensure the profile of TLC: Talk, Listen, Change is increased.
  • Act as brand guardian within the business to ensure the brand is represented consistently and passionately by our colleagues and our partners.
  • Deliver marketing campaigns that adhere to our brand guidelines and principles, strengthening the brand over time with every piece of activity we deliver.
  • Take ownership and accountability for the execution of marketing activities according to agreed processes, on time, on budget and to high quality standards.

Responsibilities

Copywriting and content creation

  • Produce compelling content for a range of audiences and platforms, including copywriting, marketing materials and direct mails (working with our Creative Design Lead), social and web content and assets, press releases, speeches, news articles.
  • Develop creative ways for this to build brand awareness, market services and facilities, communicate programmes, activities, and impact.

Media and PR

  • Lead on developing relations with media, generating and placing stories, and generating PR.
  • Oversee the identification and management of reputational and other communications and marketing-related risks.

Social channels

  • Use our social channels (along with the Social & Digital Officer) to create a brand engagement platform we can use to create and strengthen our relationships with customers, clients and other stakeholders.
  • Collaborate with our staff teams to ensure all our engagements are on brand and on message.
  • In line managing the Social & Digital Officer, have oversight of our social media accounts, website, The Fridge (intranet).

Website

  • Take responsibility for the development and management of all written aspects of the website, including generating content, making improvements to functionality, maximising its potential and monitoring its performance.
  • Analyse (alongside the Social & Digital Officer) and report on digital data from the website, Google Adwords and social media to ensure campaigns are generating a good return on investment. Adapt techniques and tools accordingly.  

Working with others

  • Work with the Development Managers to coordinate and write regular supporter newsletters, mailings, reports and other content to engage with relevant stakeholders.
  • Work with the Creative Design Lead, prepare, monitor and report on the annual Marketing and Communications budget.
  • Work alongside the Creative Design Lead and Director of Business Services to further develop our internal communications streams.
  • Develop creative communications ideas and keep abreast of latest trends and innovations to help inform our plans.

Experience and knowledge

  • Degree or equivalent experience in a relevant field (e.g. marketing, media, journalism, PR, digital).
  • Experience of creating marketing campaigns and communications for a range of target audiences, including PR, social media and written copy.
  • Knowledge of the media landscape and experience of dealing with the press.

Skills

  • Excellent attention to detail.
  • Strong verbal and written communication skills for a variety of audiences and channels.
  • Strong organisational and problem-solving skills and the ability to prioritise and meet tight deadlines.

Qualities

  • Highly collaborative with the ability to build strong relationships, gain respect and build the credibility necessary to ensure project or task completion.
  • Resilient, proactive and able to problem solve with complex sets of stakeholders to plan and deliver marketing activities.
  • Able to work confidently on own initiative, to produce accurate work, seeking advice and guidance where required.
  • Able to work flexibly.
  • Committed to equality and diversity.
  • An interest in the charity sector and demonstrable commitment to TLC’s charity mission.
  • Willingness to work out of hours on occasion and be able to drive or travel to other locations as necessary.
Refreshed on: 02 June 2022
Closed date: 10 June 2022 at 09:00
Job ref: Communications Lead
Tags: Communications, PR, Marketing

The client requests no contact from agencies or media sales.