The Head of Communications and Marketing will develop and deliver a Communications and Marketing strategy that: delivers highly effective marketing campaigns for shows and events; promotes the Coronation Hall as a venue for hire; champions the Coronation Hall as a social enterprise with charitable status and a community hub; delivers excellent communications to customer groups including audiences, artists/performers, volunteers and members; develops new audiences across Cumbria and the Lake District and; drives tickets sales, hires and other sources of revenue.
Main Responsibilities and duties:
•Set and manage budgets and work towards income generation targets agreed with the Director.
•Develop and have oversight of a strategy which addresses the communications, marketing, public and customer relations needs of the Coronation Hall and all its functions.
•Plan and implement marketing campaigns for all shows/events at the Coronation Hall including working closely with local producers, festival organisers and hirers of the hall to deliver a package of marketing support to promote their event at the Coronation Hall.
•Be responsible for the design, production and distribution of all marketing material assets for the Coro, to include the season brochures and other associated leaflets, posters and other materials both digital and print.
•Develop, maintain and grow a paid membership scheme that offers an exciting and attractive opportunity for loyal customers to engage with and contribute to the Coronation Hall and manage all communications with the membership.
•Work closely with the Volunteer Coordinator to develop a regular newsletter for volunteers and establish systems for maintaining effective communication with volunteers year-round.
•Be responsible for the design, production and distribution of newsletters and direct mail outs to the Coronation Hall’s various customer groups liaising with colleagues to develop content.
•Have oversight of the development of a new Coronation Hall website and responsibility for the ongoing maintenance and development of the website ensuring that it is constantly evolving, is up to date with relevant, engaging content and is user friendly to a wide range of audiences.
•Manage and grow social media as a key element of the communications and marketing strategy that is effective in actively engaging audiences and driving sales.
•Lead on the development of a database of image and video content for use across all outlets and platforms.
•Guard and champion the Coronation Hall brand at all times, ensure it is maintained across all production and establish it as a brand that is widely recognised and valued.
•Build and maintain strong relationships with media outlets, act as a primary press contact for the Coronation Hall and proactively drive press coverage locally, regionally and nationally.
•Have oversight of the Coronation Hall Box Office including management responsibility of Box Office staff.
•Work closely with the Head of Programming to grow audience numbers, increase diversity within the audience and drive growth within new demographics which will be identified through regular surveying and analysis of the box office data.
•Report to the board directly on strategy development, performance and financial issues.
•Undertake other tasks as agreed with the director.
For further details, to download a recruitment pack and apply, please follow the link to our wesbite.
Closing date: Monday 24th February
Interviews: Monday 2nd March