N1, London
£32,000 per year
Permanent, Full-time
Job description

Our mission

 

We’re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counselors to manage the progression process effectively.

 

We work with just under a third of UK secondary schools, and hundreds of international schools. We have a global outlook - we help students compare everything from degree apprenticeships in the UK to university in Canada. 

 

As a company we are growing rapidly in terms of the number of our customers and in terms of the number and breadth of products we offer. We are also proud of the strong reputation we have earned with students and teachers as well as with universities, employers and politicians.

 

 

The Unifrog Content and Marketing Team

 

The Content and Marketing Team is responsible for spreading the word about Unifrog across the world, as well as creating original, insightful content that is useful for our community of users. Over the past twelve months, we’ve made exciting progress, including:

  • Designing and delivering a series of themed weeks involving conferences, classroom activities and practical tips based around specific topics for our partner schools;
  • A major project to harness our primary data in new ways, uncovering patterns and trends in the motivations behind students’ choices;
  • The expansion of our Know-how library, a unique collection of guides which help young people to prepare for their next steps in education and employment. We now have more than 500 guides covering applications to the UK, US, Europe and Asia.

 

 

Your role

 

You’ll take a leading role in delivering our existing content and marketing projects, as well as working on brand new things. These new areas include driving our international growth and our expansion into working directly with universities and employers. With the Know-how library, we’ve recently turned our focus to guides that help students to develop as individuals, covering topics such as wellbeing, skills and citizenship, and we want you to continue to expand this area.

 

You’ll be managed by our New Business and Marketing Manager, and you’ll enjoy substantial autonomy. At Unifrog every person has clear responsibilities, but also everyone is encouraged to take on new challenges. We will always make space for you to grow with the company, and we have a general policy of promoting from within.

 

 

Marketing responsibilities

 

Working with our New Business and Marketing Manager, you will:

 

  • Review and develop our annual marketing plan and Identity guidelines:
    • Liaise with members of Unifrog’s management and sales team to ensure marketing activities align with our strategic and commercial aims;
    • Track our progress in relation to our annual marketing aims and review this with the wider Content and Marketing Team.

 

  • Collaborate with the rest of the Content and Marketing Team to plan and execute Unifrog’s themed weeks and accompanying conferences:
    • Identify suitable themes, ideas for themed resources, themed activities, conference venues and sessions to run at each conference;
    • Create and deliver our communication plan in the lead up to, and during, each themed week;
    • Use InDesign (or a similar programme), or work with a graphic designer, to create or adapt accompanying visual and promotional content for themed weeks.

 

  • Maximise the marketing potential of primary data we create (e.g. our user data and survey data), as well as our expert Know-how guides and teaching resources:
    • Gather primary data for insights reports targeted at schools and colleges in the UK and abroad, as well as universities;
    • Create insight reports by analysing primary data and organising it into key topics;
    • Create and promote surveys to gather information from students and teachers;
    • Identify ways for us to use existing Know-how guides and teaching resources for marketing purposes.

 

  • Create and update both printed and digital marketing collateral, and review and update our resources in line with the Identity guidelines:
    • Use InDesign (or a similar programme), or work with a freelance graphic designer, to regularly review and update marketing materials such as demo booklets, flyers, posters, leaflets, letter mail-outs, event banners and business cards.

 

  • Assist on other marketing projects such as gathering case studies, and project managing photoshoots and film shoots:
    • Speak to students, teachers, counselors and/or external stakeholders to create case studies for prospective or existing partners centered around different topics;
    • Coordinate projects with photographers, videographers and editors to create images and short videos that support our marketing and partner focused content.
       
  • Grow our presence on social media including our Twitter account and our Facebook group, the Unifrog Network

 

 

Content management and writing responsibilities

 

Working with both our Content Manager and New Business and Marketing Manager, you will:

 

  • Manage Unifrog’s Know-how library:
    • Plan guides for new Know-how library sections;
    • Amend, correct and update existing guides when necessary (for example, correct typos, replace links and replace outdated information);
    • Secure experts to help with guides when necessary;
    • Correspond with experts and edit the guides using their suggestions and feedback;
    • Respond to queries and suggestions for the Know-how library.

 

  • Contribute written content for the Unifrog platform, specifically:
    • The Know-how library, which provides young people with a wealth of written guidance to help them make informed choices about their future. You’ll need to plan, research and write content of this quality on a regular basis, working more or less autonomously;
    • The Subjects library, which provides students with a range of valuable content to help them explore and get onto a university course in that subject;
    • The Careers library, which provides students with information on career pathways (such as the skills required, typical duties, and expected salary).

 

  • Contribute written content for the Unifrog newsletter:
    • Our weekly newsletter goes out to 7,000 subscribers, the majority of whom are teachers, and frequently receives fantastic feedback. We use it to highlight useful and relevant Unifrog resources (such as revision resources during exam season), themed weeks, Unifrog events, updates to the Unifrog platform, and any articles or websites we think our subscribers will find interesting. 

 

  • Proofread and edit the writing of other writers and team members:
    • Proofread and edit content in accordance with Unifrog’s house style. This might include guides for the Know-how library, personal statements for the Subjects library, staff profiles for Unifrog’s website, and reports published by Unifrog.

 

 

 

Essential requirements

 

  • Wordsmith - experience of crafting articles and content on a range of topics to an excellent standard and adapting them for different audiences;
  • Marketing experience / keen interest in marketing;
  • Highly organised and able to prioritise a varied workload;
  • Excellent written and verbal communication skills;
  • Able to work well independently when required;
  • Extremely high attention to detail;
  • Experience of, or eagerness to learn, technical design software such as InDesign;
  • Research skills;
  • Excited about Unifrog’s mission and aims.

 

 

Details 

 

  • Salary: £32,000;
  • Based in our London office;
  • Normal working hours are 9am to 6pm, Monday to Friday;
  • 28 days paid holiday per year; the majority of these need to be taken during school holidays (plus bank holidays);
  • Deadline: 12pm on Monday 1st July 2019;
  • Start date: as soon as possible;
  • If you would like to discuss the role in more detail in advance of applying, please call Freddie - see the Unifrog website for our contact number.

 

 

Inclusion and diversity at Unifrog

 

Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from. We also believe in the power of diversity in all its forms, including in terms of culture, education history, religion, age, socio-economic background, race, gender, sexual orientation, personality, life experiences and disability. We want to encourage applicants from every different background to apply for our roles, and add their perspectives to our team.

 

 

How to apply

  • Please send a covering letter and CV to Freddie by Monday 1st July 2019;
  • Your covering letter should indicate why you want to work for Unifrog and highlight the key skills that make you a great candidate for this role. We’d also like you to tell us about a piece of written work that you are particularly proud of or found particularly challenging;
  • Telephone interviews will be held throughout the application window, so we encourage you to apply early;
  • Candidates who are successful in the telephone interview will be asked to provide a piece of non-fiction written work (maximum 500 words);
  • In-person interviews will take place week commencing Monday 8th July 2019;
  • We can only consider applications from candidates who already have the right to work in the EU.
More about Unifrog Education Ltd
About
Unifrog Education Ltd

We believe that destinations, where students end up after school, is even more important than their academic performance. We partner with ... Read more

Posted on: 19 June 2019
Closed date: 01 July 2019
Tags: Marketing, Digital

The client requests no contact from agencies or media sales.