Northampton, Northamptonshire
£19,586-£21,842
Permanent, Full-time
Job description

Overview

We are looking for an engaging and passionate marketing professional to join our organisation as our Marketing and Communications Coordinator. We have 13,000 members who study at the University of Northampton, and our student community is wonderfully diverse. Our Marketing and Communications Coordinator is responsible for ensuring that we effectively communicate with and engage those members, converting them into active participants within the Students' Union.

Job Description

  • Work with Union staff and Elected Officers in planning and producing effective communications content in support of the full range of Union services and activities.
  • Ensure that the organisation is delivering its Social Media strategy, and along with the Student Engagement Manager make sure required actions link well to the organisation’s strategic objectives.
  • Support Union teams with their communications to stakeholders including web content, emails and social media posts. 
  • Deliver creative written content including news articles, designed resources, event updates and competitions to drive deeper engagement with target demographics, ensuring that they follow the organisation’s “Brand Voice Guidelines”, providing a consistent tone of voice.
  • Ensure that the elected officers’ political objectives are understood and clearly reflected within organisation communications, reflecting that transparency to our membership is of utmost importance.
  • Generate content for all Students’ Union social media channels, scheduling relevant content in line with the organisation’s communication’s priorities, outlined in the Operational Planning Committee. 
  • To content manage the Students’ Union website and its microsites, acting as the primary contact for staff and volunteers.
  • Provide timely and accurate reports on the performance of the Union’s digital channels, and make recommendations for improvements.
  • Examine methods of increasing user engagement through content creation. 
  • Assist and support staff and officers to capture positive impacts that the organisation is having, enabling them to provide the organisation with high-quality case studies that support our communications and influencing objectives 
  • Ensure our staff, external suppliers and volunteers follow brand guidelines and social media policies in order to best maximise the impact of our communications.
  • Recommend and advise on new digital development opportunities in line with organisational strategies and user demand, including the proposed us of new communication platforms.
  • Provide training on the appropriate and effective use of social media to Students’ Union staff and volunteers.
  • Contribute to the development of the annual communications and content calendar, and inform the Operational Planning committee of progress and feedback on the organisation’s six-week rolling action plan.   
  • Liaise with University Staff and external organisations on matters relating to marketing and communications

Person Specification

Essential 

  •  A relevant marketing or media qualification at degree level e.g. BA Marketing, Advertising, BA Media & Journalism. 
  • GCSE Maths and English or equivalent 
  • Previous experience of producing marketing materials in a fast-paced commercial or non-profit environment 
  • Previous experience of copywriting for web and social media 
  • Experience of end to end campaign design and delivery
  • Proficient in Microsoft Office e.g. Word, PowerPoint, Excel.  
  • An understanding of and interest in contemporary marketing, advertising, content and design practises and trends.
  • Excellent communication skills, both verbal and written, with an ability to relate to and communicate effectively with people from different backgrounds and cultures. 
  • Ability to operate effectively in a complex, fast paced working environment, with the interpersonal skills and acumen to develop productive relationships with a range of stakeholders 
  • Excellent organisational and selfmanagement skills. 
  • Commitment to the Students’ Union’s values and the demonstration of these in your work.
  • Previous experience of producing marketing materials in a fast-paced commercial or non-profit environment 

Desirable

  • Confident in the use of HTML and CSS 
  • Working knowledge of Adobe CS packages, including Illustrator, Photoshop, InDesign and Flash 

 

More about University of Northampton Students' Union
About
University of Northampton Students' Union

 

We are a registered charity, completely independent from the University. Led by students, backed by volunteers and staff, we s... Read more

Posted on: 11 October 2019
Closed date: 25 October 2019
Tags: Communications, PR, Marketing

The client requests no contact from agencies or media sales.