Bristol, Bristol City
Manchester, Greater Manchester
Nottingham, Nottingham
SE1, London
£25,000 - £30,500 per annum (including London weighting if based in London)
Permanent, Full-time
Job description

Location: Bristol, London, Manchester, Nottingham or Newcastle
Hours: 40 hours per week, 9am - 6pm (with some flexibility) 
Start date: September 2021
Salary: £25000 - £30,500 per annum, including London weighting if based in London
Application deadline: 9am on Monday 16th August 2021 Early applications are encouraged as we may interview and/or appoint before the closing date.


Do you think that your socio-economic background should determine your career prospects? upReach’s vision is of a society in which everybody has an equal opportunity to realise their full career potential. We help young people from less-advantaged backgrounds achieve their career potential by providing an intensive programme of support that addresses socio-economic barriers to graduate employment.

upReach is seeking to hire a Senior Officer for Student Attraction and Communications. This is an exciting opportunity to directly contribute to the growth of the charity through raising our profile and status among our potential beneficiaries, and to play a key role in all aspects of marketing our work to students and universities. This role would suit individuals with +2 years experience in marketing and/or communications or someone with prior experience of student attraction, and who has a passion for social mobility and is used to operating in a fast paced environment. The successful candidate will take responsibility for setting a strategy regarding student attraction, and for marketing upReach and our work throughout a range of different platforms and networks. They will be a key member of a dynamic and growing national team. 

The Student Attraction and Communications Senior Officer will play a pivotal role in all aspects of our marketing and communications to students. They will seek to raise the profile of upReach and reach students who might benefit from our work. They will work alongside the leadership team to form plans and strategies for upReach’s outreach work to students and particularly on raising our presence on university campuses, including working with University Societies and Brand Ambassadors, and will create varied, engaging content to energise and excite students and universities. Core delivery responsibilities include:

 

Attraction:

  • Develop and implement a creative attraction strategy across multiple relationships  including UK universities & schools/colleges as well as social media platforms to increase the attraction of eligible students applying to benefit from our programmes. 

  • Increase student facing brand awareness across UK universities, schools/colleges and social media.

  • Explore innovative attraction methods to increase awareness of our programmes amongst new audiences, particularly those underrepresented on our programmes.

  • Design a range of collateral across multiple mediums (social media, video, direct marketing, flyers/posters) to engage students and help them to understand who upReach is and the benefits of the upReach programmes.

  • Leading on all aspects of our outward-facing digital communications to students, including social media and website, proactively keeping content current and relevant in collaboration with Senior Branding, Marketing and Communications Officer.

  • Facilitate outreach workshops (ie employability skills & career exploration) to raise aspirations and boost applications to our programmes (online and/or face to face). 

  • Collaborate with our Senior Branding, Marketing and Communications officer on the “Aspire” project, our online platform of resources for sixth formers providing inspiration, information and advice to help sixth-formers to make informed decisions about their post-18 options. You will have responsibility for the distribution of the "Aspire" resources to engage sixth-formers, teachers and schools/colleges to raise awareness of career opportunities and attract early interest in our programme of support for University Students

  • Build long standing relationships with schools/colleges, teachers and UK universities (in collaboration with University Partnership Manager). 

 

Community Building:

  • Work collaboratively with the delivery team to: 

    • Develop, implement and manage upReach Society strategy to increase brand awareness, build community at Universities and promote student led advocacy for Social Mobility. Including the provision of training and student development opportunities.

    • Develop, implement and manage upReach Brand Ambassador strategy to increase brand awareness of the upReach programmes of support, the Future Charity Leader Programme Graduate Scheme, the Student Social Mobility Awards and other upReach opportunities (including the provision of training and student development opportunities).

 

Student Communications:

  • Develop an Associate communication strategy across different mediums (Associate portal, newsletters, emails, etc) to create a sense of community and enhance engagement with the upReach programme opportunities.

  •  Design, coordinate and facilitate all Associate communications to ensure efficient and effective communication.

 

Data & Impact:

  • Maintain detailed records to consistently monitor and evaluate the performance of upReach’s attraction programme, and implement improvements where needed.

  • Agree, monitor and report on student attraction KPIs.

  • Maintain up-to-date University and school/college communication records on our CRM system. 

  • Provide regular updates to the leadership team to note progress and inform decisions.

 

Other:

  • Supporting and working with participants of our Future Charity Leaders Programme Graduate Scheme.

  • Undertaking other marketing or administrative tasks that are required within this role.

 

 

Person Specification 

This position would be suited to individuals who are committed to upReach’s mission. We are looking for individuals who are passionate about social-mobility and believe that background should not be a barrier to graduate employment.  To be successful it is anticipated that you would have at least 2+ years’ experience either in student attraction or within Marketing and/or Communications. You should be proactive, resilient and used to managing competing priorities within a varied workload.  You should be flexible and willing to perform varying duties depending on the shifting needs of the charity.  

 

Essential Skills/Experience:

  1. Experience working in a fast-paced environment and working independently to find solutions to problems.

  2. At least 2 years experience working within marketing and/or communications or within a Student Attraction role.

  3. Proven experience in creating content for online sources and marketing materials.

  4. Excellent communication skills, both written and oral, with an eye for varied and engaging content, and the marketing flair to flex stylistically for different audiences.

  5. Exceptional eye for detail, including excellent proofreading and editing skills.

  6. Creativity and a proactive attitude.

  7. Strong project management and problem solving skills, in addition to superb organisational skills to manage a varied workload.  

  8. At least a Grade ‘B’ in Maths and English GCSE (if you have extenuating circumstances, let us know)*

  9. University degree (2:1 or higher)* in any discipline, or equivalent experience.

  10. Self-motivation and an ability to work in a small team as well as independently.

  11. Ability to engage and communicate confidently with stakeholders, such as Trustees, beneficiaries, upReach partners and all levels of employees across the organisation. 

 

* The nature of the role requires a high standard of Maths and English, and the ability to quickly review a large amount of information and identify and communicate key themes clearly. Applicants may demonstrate this through the academic qualifications shown above and/or other relevant experience. As our beneficiaries are all undergraduates, a good understanding of the university experience is essential, although it is not necessary that this was acquired through personally gaining a degree.

 

Desirable Skills/Experience:

  1. Understanding of social mobility issues in the UK, the university landscape and graduate recruitment.

  2. Experience of running social media platforms and campaigns.

  3. Sound knowledge of GDPR legislation and regulations.

  4. Familiarity with Canva, G Suite and Zoom video conferencing software.

More about upReach
About
upReach

Do you think that your socio-economic background should determine your career prospects?

upReach’s vision is of a society in wh... Read more

Posted on: 26 July 2021
Closed date: 16 August 2021
Tags: Communications, PR, Marketing