Background and purpose
We are the only UK-wide charity for all those affected by a genetic bleeding disorder; a community of individuals and families, healthcare professionals and supporters.
For almost 70 years we have campaigned for better treatment, been a source of information and advice, and supported people living with long-term conditions.
We want to ensure that everyone affected by a bleeding disorder:
- Lives the best life that they can
- Never feels alone or isolated
- Feels empowered and confident
We do this by:
- Raising awareness about bleeding disorders
- Providing support at all life stages
- Influencing and advocating on policy and access to treatment
More than 32,000 men, women and children in the UK have a diagnosed bleeding disorder, and the number rises every year. Membership of The Haemophilia Society is free and open to all.
We are seeking a Digital Communications Executive to promote the vision, values and activities of the charity in order to grow our profile, membership and supporter numbers across the UK.
The Digital Communications Executive will work closely with the small team at The Haemophilia Society to ensure a positive, engaging, consistent, regular and effective programme of online communication.
As well as having an understanding and full support of the charity’s mission, vision and values, you will be self-motivated with proven digital and communication skills.
Key duties & Responsibilities
- Proactively plan and source content both within and outside the organisation for use across appropriate social media channels
- Daily management of social media communications with members, supporters and interested parties, developing positive relationships with existing contacts online
- Monitor social media to ensure comments, queries, feedback is all responded to as quickly as possible, liaising with relevant teams where necessary to formulate an agreed response
- Produce compelling multimedia content to illustrate member stories and THS activity including video and photography
- Grow our social media network and audience with planned conversion of followers into donor supporters, members or volunteers
- Development of relationships with social media influencers
- Oversee key online fundraising campaigns to maximise donations and awareness
- To lead the video production process across the charity - planning, filming, editing, managing equipment and posting content
- Provide creative and operational support for communication activities, including newsletters and e-newsletters
- Update and write content for the website
- Ensure our style guide and tone of voice is appropriately used in communications, maintaining consistency and brand awareness
- Produce monthly reports on social media activity and outcomes
- Keep up to date on best practice within the charity sector and particularly changes to digital communications and codes of practice
- Demonstrable experience of managing and reporting on social media activity
- Experience in planning, sourcing, creating and editing content for social media channels
- Experience of creating digital content including photos, videos and animated gifs
- Excellent written and verbal communication skills
- Proven copywriting skills
- Good understanding of social media platforms
- Proven organisational skills
- Experience of working independently and as part of a team
- Ability to manage own workload and juggle conflicting priorities
- A passion for engaging a community online ensuring a warm and inclusive welcome
- A can-do approach, with a positive attitude and willingness to support others across the organisation
- A warm, compassionate and empathetic personality with the ability to develop positive relationships with people from all backgrounds including members and health professionals.
- Enthusiastic with drive and determination to meet targets.
- Good attention to detail and accuracy in preparing communications.
- Values-driven with a proven commitment to social inclusion and equal opportunities.
- An effective member of the team, recognising, respecting and promoting the different roles and diversity of the individuals in the team and presenting a positive impression of the team and The Society.
- Must be prepared to travel throughout the UK and to work varying hours including evenings and weekends as required.
- Due to the nature of our work with children and vulnerable adults, this role will require a DBS check and checks on previous employment.
- Undertake any other tasks that may be requested will be at the same level of responsibility and terms and conditions of employment.
How to Apply
To apply please send a cover letter and up to date CV, highlighting your achievements to date and outlining your suitability for the post.
Interviews will take place on a rolling basis and will be held in Central London.
Our other benefits are:
- 25 days holiday (including 3 days over Christmas) plus public holidays
- Flexible working applications considered having passed the probation period (six months)
- Generous pension
- Life and income protection insurance
We look forward to hearing from you.