Stratford, Greater London (Hybrid)
£32,000 - £36,000 per year
Permanent, Full-time
Job description

Your purpose

To generate awareness of Voice 21 and our approach to oracy across the education sector, by producing high-quality and persuasive written outputs for teachers. These will predominantly be with a ‘soft’ marketing focus - targeted at teachers that are not yet part of Voice 21’s membership programme for schools, to showcase our impact, the value of oracy and encourage them to join - as well as to existing members to highlight key events and opportunities. These outputs will include newsletters and marketing materials, but also in-depth case studies of our member schools’ work. You will also support the development of content for other marketing channels, including our in-person and virtual events throughout the year.

Your responsibilities

  • Develop and write a range of cutting-edge, oracy-related email newsletters for teachers, segmented to different audiences in education, to raise awareness of our work and the importance of oracy across the education sector

  • Oversee the production of our ‘Spotlight schools’ - regular case studies of our member schools’ work. This will include: interviewing teachers about their oracy practice and writing up the results in an engaging format; planning content for video case studies and podcast features; interviewing young people about the value of oracy to them.

  • Write blogs and articles for our website and other outlets to demonstrate the value of oracy

  • Support in the production of tailored marketing materials which showcase our impact differently to different education audiences (such as a booklet containing case studies of schools with high percentages of students eligible for Free School Meals)

  • Co-plan and produce a range of events throughout the year to give schools a taste of Voice 21’s work and increase their interest in oracy.

  • Write key communications to existing member schools, highlighting the support we have available, signposting important events or encouraging them to renew their memberships with us.

Your progression

 Within 1 month, you’ll have:

  • A firm understanding of the active ingredients of a high-quality oracy education and how we support schools to implement these through our membership model

  • Understood and evaluated the strengths and weaknesses of our existing marketing newsletters and case study collection, and started to think about how to improve these

  • Built strong working relationships within the Engagement team, and developed a sound understanding of organisational context and our priorities within this

Within 3 months, you’ll have: 

  • Met the whole Voice 21 team at our organisation-wide away days

  • Created and started to implement a strategy for the overhaul and segmentation of our marketing communications, including our Discover Oracy series, Talk of the Month and Voice of Voice 21

  • Conducted multiple interviews with existing member schools to produce a range of high-quality ‘Spotlight school’ case studies, tailored at different audiences

  • Experienced Voice 21’s professional development in action

Within 6 months, you’ll have: 

  • Grown an audience base for a new series of marketing communication products, with increasing numbers of teachers who haven’t previously engaged with our work signing up to hear from you

  • Written a series of critical communications for schools at key points of their membership journeys with us (welcome, booking events, renewing etc)

  • Implemented a new process for the collection of ‘Spotlight schools’ case studies, and are consistently generating hard-hitting stories from teachers and students about our work.

  • Supported with the production of content from schools for our other marketing outputs, including videos, podcasts and events

 

This job is for you if you…

  • Are an excellent written communicator, able to produce high-quality written outputs that are powerful, precisely-worded and tailored to a range of audiences

  • Have considerable experience working in or with schools, or excellent knowledge of the education sector (Qualified teacher status is desirable, but not essential)

  • Have a excellent eye for detail and are able to manage multiple projects simultaneously

  • Are comfortable working at pace in a fast-moving environment

  • Are a self-starter who takes on new opportunities and challenges with positivity and enthusiasm

  • Are passionate about Voice 21’s mission and helping us to transform outcomes for students in our target population

More about Voice 21

Voice 21 works to ensure that children, regardless of their background, are enabled to find their voice for success in school and in life throu... Read more

Refreshed on: 26 May 2022
Closed date: 05 June 2022 at 23:00
Tags: Communications, PR, Digital

The client requests no contact from agencies or media sales.