We are a multi-award winning, creative and innovative organisation, with big ambitions in the digital arena. The Senior Digital Marketing Manager is responsible for leading on and implementing the regular giving acquisition strategy across digital channels through paid media. You will report directly to the Head of Supporter Engagement and play a pivotal role in planning for and overseeing our digital direct marketing activity, focused on the recruitment of new regular givers. You will also play an important part in executing our brand narrative around children affected by conflict and how War Child are supporting them with power and impact.
The Senior Digital Marketing Manager is responsible for the creation of the paid digital marketing acquisition strategy - which will also link owned, earned and paid channel approaches - to support our priority objectives of raising scalable and sustainable income through digital channels by recruiting new regular givers. You will ensure that we take an audience-led and evidence-based approach to the development and growth of our paid digital channels, and a continuous learning/improvement cycle.
You will continue to grow and run our paid digital regular giving acquisition programme through a variety of channels including PPC, display and social media marketing platforms to reach our targets. You will advise, shape and plan these activities for maximum impact and benefit, working closely with The Head of Supporter Engagement and the Senior Individual Giving Manager to do so. You will also be responsible for running the campaigns on a day-to-day basis, alongside a digital marketing executive who you will manage.
Our work with children and at-risk adults to keep them safe is the most important thing we do. We are committed to the safeguarding of children and vulnerable adults in all areas of our work. We have zero tolerance for any behaviours and practices that puts children and/or vulnerable adults at risk of abuse and/or harm.
This role is open to flexible working arrangements
The client requests no contact from agencies or media sales.