Digital Marketing 7 Communications Officer

Winston's Wish is a national charity providing support to children and young people who are bereaved. Our vision is of a society in which children and young people don’t have to face grief alone. 

We’re looking for a creative professional with a genuine excitement for digital and the powerful role it can play in improving the experiences of bereaved children and young people.  

As an integral part of our Marketing & Communications team, you will be responsible for the day to day running and effective performance of our websites, social media channels and support on email engagement and paid acquisition. You will work with colleagues to identify, plan and schedule content across our digital channels and use data and analytics to consistently optimise performance, drive engagement, identify opportunities and grow our channels. 

The role will be busy; in the most positive sense as you’ll be at the forefront of exploring new and exciting ways to reach bereaved young people digitally. Our Marketing & Communications team is small but mighty, driven by the challenge of our strategy and powered by the inspirational people and stories that remind us to ensure no child or young person grieves alone.  

Please note: This is a maternity cover role for 13 months commencing 12th February 2024 and finishing Friday 7th March 2025. This may only be a temporary role, but you’ll have the opportunity to make a permanent and lasting impact for bereaved children and young people for years to come. 

MAIN RESPONSIBILITIES: 
Website:

• Manage, monitor and maintain website Content Management Systems. 
• Manage the website agency relationship and the on-going development and improvement of the organisation's websites.

Digital Marketing & Communications:

• Take the lead on planning, developing and delivering digital marketing campaigns utilising social media advertising, Google Ads and external platforms to increase traffic and conversions to the Winston’s Wish websites.
• Manage and optimise SEO/SEM/SMO performance.
• Manage email marketing including data preparation, content creation and performance tracking.
• Measure and report on all digital marketing activities to identify trends and emerging insight to identify opportunities to improve the user experience.
• Work with the Head of Data to ensure all data capture activity across Winston’s Wish digital channels comply with GDPR regulations. 
• Support and work with colleagues to develop, deliver and manage an annual digital content plan across our website and social media channels with the aim to drive traffic, increase engagement and extend online reach.
• Support colleagues to ensure the effective management of the charity’s social media channels. 
• Continuously review and evaluate the performance of the charity’s digital platforms, tools, and software.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns.
• Work with marketing and communication colleagues to ensure an integrated and coordinated approach across all marketing channels
• Support other members of the team at times of absence.
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake ad hoc tasks and projects, as deemed appropriate by the Associate Director of Marketing & Communications, fulfilling any deadlines, reviews and reporting procedures required.

All Staff:

• Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the one-to-one process and participate in training agreed with your line manager.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
• Promote equality of opportunity and diversity in accordance with Winston’s Wish policy