Milton Keynes
£30,763 - £36,192 per annum, depending on experience + good range of benefits
Permanent, Full-time
Job description

Senior Email and Content Marketing Officer

Salary: £30,763 - £36,192 per annum, depending on experience + good range of benefits

Contract: Permanent – 36.5 hours per week

Based: Milton Keynes

Engaging with potential supporters is a crucial part of our acquisition strategy – and we need your help. In this newly created role, you’ll use your digital marketing expertise to engage email subscribers - inspiring them to support our work with the world’s most vulnerable children.

You’ll be part of the newly formed Digital Innovations team at World Vision, working in an agile way with a build, measure, learn approach. This is a key new role in this team, as we strive to produce significantly more engaging content and email journeys that will move people to join our cause.

We will invest in your development and professional growth, and you’ll be supported in bringing your ideas to life with in-house designers as well as working with ground-breaking agency partners. Whilst having run an email marketing or fundraising programme would be advantageous, more important are the ideas and creativity you would bring to this role. So, if you’re an outstanding digital communicator, an engaging copywriter, and want to stretch yourself in a creative, innovative, dynamic environment – this is the ideal role for you!

As a Christian, this role offers you the opportunity to integrate your Christian faith with your career, being sensitive to its various expressions across different cultures and denominations.

About World Vision

World Vision is an international children’s charity working with children, their communities, and with supporters and partners, in almost 100 countries.

Through long-term development projects, emergency responses and advocacy we’ve helped bring lasting change to millions of children, over more than 60 years. And as a Christian organisation, everything we do is motivated by our faith as we strive to reflect God’s unconditional love.

Work for World Vision UK and you will be part of a truly global Partnership, building brighter futures for vulnerable children.

Job Purpose

World Vision is investing in our ability to bring our work and our impact to life online and via email. The role will take responsibility for all our acquisition email journeys and contribute to the content output on our website.

As an excellent digital communicator and persuasive copywriter, you will have a clear grasp of how to engage audiences online, and of the role of email marketing in integrated multi-channel marketing campaigns. Working on our global campaigns – both creating content yourself and working with specialist designers and creative agencies – you will deliver the email marketing strategy that will inspire more people to join us in standing with the world’s most vulnerable children.

This is not “just” an email role. You’ll work across the website, social media, and advertising – linking our email programme with our wider digital fundraising and engagement activity. You’ll have the biggest impact by creating outstanding, creative content across various channels, beyond just the email programme.

You will have an innovative mindset and ability to understand the full digital journey, and the role that email and content can play throughout this. You won’t necessarily need expertise across all of these channels from day one, as we will support you to grow your knowledge and understanding.

In addition to the salary offered, we offer good benefits including pension, generous holiday entitlement, additional annual leave purchase scheme, and free parking (MK only). It’s important to us to have the best people here, so flexible working, job shares, and part time work will all be considered.

To apply please upload your CV, accompanied by a brief covering letter stating how you meet the essential criteria given in the job description.

Closing Date for applications: Sunday 2nd February (midnight)

Interview Dates: Friday 7th February in Milton Keynes

World Vision UK is an Equal Opportunities Employer. We value diversity and aspire to reflect this in our workforce. We welcome applications from people representing all sections of the community. World Vision UK also operates flexible working policies and practices.

As a child focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.

By submitting your application, you understand and accept that World Vision UK will process the data you provide for the purposes of your application and in accordance with the World Vision UK - Job Applicant Privacy Notice is available on our website.

No agencies please.


Posted on: 07 January 2020
Closed date: 02 February 2020
Tags: Christian, Marketing