Senior Marketing Officer - Legacies
Salary: circa £27,000 per annum + good range of benefits
Contract: Permanent – 36.5 hours per week
Based: Milton Keynes
World Vision is an international children’s charity working with children, their communities, and with supporters and partners, in almost 100 countries.
Through long-term development projects, emergency responses and advocacy we’ve helped bring lasting change to millions of children, over more than 60 years. And as a Christian organisation, everything we do is motivated by our faith as we strive to reflect God’s unconditional love.
Work for World Vision UK and you will be part of a truly global Partnership, building brighter futures for vulnerable children.
Looking to take your fundraising and marketing career to another level and use your skills where they really matter?
We have an exciting opportunity for an exceptional direct marketing professional to join the Legacy and Gifts in Memory team within our Fundraising Group.
As a self-starting marketing professional you'll be able to deliver exciting new marketing campaigns and collateral to promote the importance of legacy giving and inspire supporters and the public to consider leaving a gift in their Will to World Vision. You will be able to manage the implementation of legacy communications, campaigns, supporter journey development, audience insight and analysis and stewardship activities, ensuring that activities are executed according to agreed timelines and budget, and that the supporter experience is at the core of all the work delivered.
Working across a range of key fundraising campaigns each day in this role will be different – from creating concepts, developing creatives and producing digital content for our website, through to agency management, data selection, analysis and insight.
As a senior member of the team, you'll be a strategic thinker who can shape and execute fundraising strategies and line manage marketing team members. You see the bigger picture but have an eye for detail and fantastic relationship-building skills. You'll be confident working with data and carrying out rigorous testing to prove the impact of campaigns and innovations through detailed data analysis to understand supporter behaviour, measure results and capitalise on future activities and campaigns. And you’ll have an understanding of digital and multi-channel marketing to maximise fundraising income.
To perform well in this role, you’ll need:
· Experience gained in a fundraising, direct marketing, or digital marketing role preferably in the Legacy sector.
· Strong project management skills in order to deliver end-to-end marketing campaigns.
· A track record in analysing direct marketing results and using insight to drive innovation and improve campaign performance.
· Experience of delivering integrated marketing campaigns across a range of channels including direct mail, online, email, and social media
· The ability to work independently to drive innovation, creativity, and results.
In addition to the salary offered, we offer good benefits including pension, generous holiday entitlement and free parking (MK only).
As an active Christian, this role offers you the opportunity to integrate your Christian faith and be sensitive to its various expressions across cultures and denominations.
Please click the link provided to view the full job description
Please upload your CV of full employment history explaining any gaps of employment and reasons for leaving your previous employer. This must be accompanied with a covering letter stating how you meet the essential criteria given in the Job Description.
Closing Date for applications: 23 June 2021
Interview Dates: TBC
Universal acceptance for everyone, everywhere is at the heart of our Christian organisation. We promote diversity of thought, culture and background, which connects the entire World Vision family. As such, World Vision is proud to be an Equal Opportunity Employer. We value diversity and aspire to reflect this in our workforce. We particularly welcome applications from under-represented sections of the community. World Vision UK also operates flexible working policies and practices.
As a child focused organisation, World Vision UK is committed to the safeguarding of children, therefore any offer of employment is conditional upon the successful completion of applicable background checks, including a criminal records check.
By submitting your application, you understand and accept that World Vision UK will process the data you provide for the purposes of your application and in accordance with the World Vision UK - Job Applicant Privacy Notice available on our website.
No agencies please.