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Victoria, Greater London
£37,500 per annum
Permanent, Full-time
Job description

The Vacancy

We welcome applications from people from all sections of the community, irrespective of race, ethnicity, gender, age, disability, sexual orientation, religion or belief. We actively encourage people with Parkinson's to apply.

Imagine not being able to move, sleep, or smile. Feeling anxious or depressed and struggling to think or remember. Your body not feeling like your own. This is what Parkinson's can feel like.

Every hour, two people in the UK are told they have Parkinson's - a neurological condition that turns lives upside down, leaving a future full of uncertainty.
Parkinson’s UK is a people-powered movement.

Together we will find the cure, and improve life for everybody affected by Parkinson’s. Join in!

About the role

In this exciting new role you’ll be managing the planning, delivery and measurement of our brand marketing activities and be an important part of helping us get Parkinson’s as a condition, and Parkinson’s UK as a charity, noticed.

As our brand champion, you’ll use your excellent knowledge and experience of brand marketing activities and work with wider teams to build robust audience insight, deliver impactful brand campaigns, promote brand best practices and produce integrated journeys across brand activity. 

What you'll do

  • Manage development, delivery, and evaluation of brand marketing activity, including brand campaigns

  • Develop actionable personas for growth audiences, and use audience segmentation and data insights to drive and test marketing activity

  • Manage external agency partners and work closely with internal teams to produce impactful, audience-focused, integrated brand activity

  • Measure and report on brand marketing performance, using sound judgement to optimise activity and ensure final targets are met

  • Drive understanding of the brand across the organisation, including leading brand training sessions

What you'll bring

  • Proven experience of development, delivery and evaluation of successful brand marketing activity, including integrated campaigns across offline and online marketing channels

  • Experience developing audience personas and driving actionable insights from audience segmentation

  • Experience of evaluating and measuring brand marketing activities and identifying opportunities for improvements 

  • Solid project management (preferably Agile) and stakeholder management skills 

  • Understanding of brand best practices and experience acting as a brand ambassador 

  • Ability to bring creativity and innovation to Parkinson’s UK marketing activities

Interviews will be held on 31 March 2021.

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Posted on: 04 March 2021
Closing date: 18 March 2021
Tags: Communications, PR,Marketing
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