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We’re looking for an Associate Director of Digital Product & Experience to join the Stroke Association at an exciting point in their development.
This is a brand-new position within the charity, leading the digital product and experience capability and helping build more user-centred, accessible and evidence-led ways of working across the organisation.
You’ll shape how Stroke Association designs and continually improves digital products, journeys and services for people affected by stroke, supporters, volunteers and colleagues – using digital to help them extend their reach and influence, deepen engagement and grow income so that they can achieve greater impact for people affected by stroke.
As part of the Senior Leadership Team, you’ll work with Executive Directors and alongside senior leaders across the organisation to shape priorities, enable delivery and translate strategy into meaningful digital experiences.
You’ll work particularly closely with Associate Directors for Technology, Knowledge & Insight and Marketing & Communications. Success will depend on your ability to connect expertise, build strong relationships and enable multidisciplinary teams to work together around shared outcomes.
What you’ll do
You’ll provide strategic and practical leadership for our digital product and experience capability, creating the conditions for brilliant, user-centred digital experiences and building our organisational capability to design around the needs of our users.
You will:
- Set the direction for digital product and experience, ensuring our approach is grounded in user need, evidence and the outcomes we want to achieve – including greater reach, influence, engagement and income.
- Create more coherent and joined-up digital experiences, shaping products, journeys and services that work together and make it easier for people to find, access and engage with what they need from us.
- Champion user research, service design and inclusive design, ensuring accessibility and the diverse needs and experiences of people affected by stroke are embedded throughout our approach.
- Lead and enable multidisciplinary teams, bringing together product, technology, insight, marketing, communications and other expertise to solve problems and deliver shared outcomes.
- Build experimentation, testing and learning into how we work, using evidence, analytics, user feedback and performance data to test assumptions, learn quickly and continuously optimise our digital experiences.
- Strengthen our digital marketing and discoverability, using search, analytics and digital marketing insight to understand behaviour, improve journeys and help more people find and engage with us.
- Build organisational capability in user-centred ways of working, helping colleagues across the Stroke Association develop the confidence, skills and approaches to understand user needs and translate them into better experiences.
- Shape priorities and investment, using insight and evidence to help us make good choices about where digital product and experience can make the greatest difference.
- Explore emerging digital opportunities, helping the organisation understand where new technologies and approaches can genuinely improve experience and increase our impact.
- Lead and develop people, creating an environment of trust, curiosity, collaboration, experimentation and accountability.
About you
You’ll be an experienced digital product and experience leader who combines strong professional expertise with the ability to operate strategically and practically across a complex organisation.
You’ll bring:
- Significant experience of leading digital product, digital experience or related capability at a senior level across multiple products, journeys or services.
- Strong knowledge and practical experience of product management, user research, user-centred and service design, and translating user insight into improved experiences.
- A strong understanding of digital accessibility and inclusive design, with experience of embedding accessibility throughout product and service development.
- Experience of leading and enabling multidisciplinary teams, bringing together different professional disciplines around user needs and shared outcomes.
- Experience of experimentation, testing and continuous optimisation, using data, analytics, research and user feedback to learn and improve.
- A good understanding of digital marketing, search and analytics, and how these contribute to effective end-to-end digital experiences.
- Experience of building organisational capability, helping teams adopt more user-centred, evidence-led and iterative ways of working.
- The ability to make choices and prioritise effectively across competing needs, using evidence and organisational outcomes to guide decisions.
- The credibility and communication skills to influence at senior and executive level while building trusted, collaborative relationships across an organisation.
- A relational and inclusive leadership style, with the curiosity and judgement to challenge constructively, enable others and create the conditions for people to do their best work.
You don’t need to have worked in the charity sector before. What matters is your ability to bring your expertise into a purpose-led organisation, understand our context and share our ambition to create a world where there are fewer strokes and everyone affected by stroke gets the help they need.
What we offer
- Salary: £73,000, plus London weighting depending on postcode
- Contract: Permanent
- Location: Home-based, with semi-regular travel for team and Senior Leadership meetings and other organisational activity across the UK
- Closing date: 26 September
How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.
Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
The Role
This is a hands-on communications role sitting at the centre of a small, ambitious and growing charity.
The Communications Manager will take responsibility for planning, coordinating and delivering communications across Not A Phase. You will bring together communications from across our services, campaigns, fundraising, partnerships and events, ensuring that what we communicate is engaging, accessible, consistent and recognisably Not A Phase.
This is not simply a social media role. We are looking for someone who can see the bigger picture of the charity's communications while also being comfortable doing the work themselves - writing copy, developing campaigns, briefing creatives, producing content, updating the website, coordinating photography and filming, creating newsletters and making sure projects actually get delivered.
You will work closely with colleagues across the organisation to understand what is happening within our services and turn that activity into compelling communications for our community, supporters, partners, funders and the wider public.
You will also play an important role in protecting and developing the voice of Not A Phase: positive, confident, human, community-led and grounded in the lived experiences of trans+ people.
What We Offer
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26 days annual leave + bank holidays (33 days total)
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Festive Period break (avg 7-10 working days)
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Flexible working hours
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Mostly remote working with in-person attendance for relevant events
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Travel expenses covered
Key Responsibilities
1. Strategy, Planning & Coordination
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Own and deliver an organisation-wide communications plan aligned with Not A Phase’s strategy and priorities.
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Maintain a forward calendar covering services, campaigns, events, partnerships, fundraising and key dates.
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Work across teams to identify opportunities, coordinate activity and ensure projects are supported from launch through to impact.
2. Content, Storytelling & Brand
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Lead on writing and editing clear, accessible content for web, email, campaigns, reports, fundraising, partnerships and organisational updates.
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Tell compelling stories that reflect the breadth of our work and celebrate trans+ community, creativity, achievement and joy.
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Protect and develop the Not A Phase brand, messaging and tone of voice, helping colleagues and partners communicate consistently.
3. Digital, Social & Campaigns
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Lead our digital and social media communications, representing our programmes, locations, communities and partnerships.
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Plan joined-up campaigns across social media, email, web and partner channels, including relevant LGBTQIA+ and diversity calendar moments.
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Keep our website and email communications current, grow audiences and use performance data to improve activity.
4. Content Capture & Creative Production
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Plan photography, video, testimonials and other content across services and events.
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Attend selected activities to capture or coordinate content, managing external creatives where needed.
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Maintain an organised asset library and ensure consent, safeguarding and privacy processes are followed.
5. Community Reach & Service Communications
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Clearly communicate our services, who they are for and how to access them.
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Develop targeted communications to increase participation and reach new and underrepresented audiences, including people outside major cities.
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Use feedback to make communications clearer, more accessible and effective.
6. Partnerships, Fundraising & Impact
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Support fundraising and partnership communications, clearly showing the value and impact of support.
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Create materials, stories and case studies using service data, feedback and testimonials.
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Work collaboratively with external partners on developing and promoting partnership communications.
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Help communicate organisational progress and strengthen relationships with supporters, funders and partners.
7. Media & Responsive Communications
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Support our external profile through press releases, statements, briefings, media relationships and spokesperson preparation.
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Work with the CEO and Senior Leadership Team on sensitive or fast-moving communications, using sound judgement and keeping responses grounded in our mission.
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Prepare appropriate messaging where public or reputational issues arise.
8. Insight & Improvement
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Monitor performance, set practical communications KPIs and report useful insight to the CEO and Senior Leadership Team.
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Use audience data to improve communications, systems and processes, while keeping up with relevant charity and digital communications practice.
Person Specification
Essential
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UK Based
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Experience in a charity, community or purpose-led organisation.
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Excellent writing, editing and proofreading skills, with the ability to make complex information clear and engaging.
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Strong communications, marketing or content experience, including multi-channel campaigns.
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Strong digital and social media experience, including websites, email, audience growth and performance insight.
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Excellent organisation and project-management skills, with the ability to plan ahead and manage competing deadlines.
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A strong understanding of brand, tone of voice, accessibility and inclusive communications.
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Sound judgement when communicating about sensitive or contentious subjects.
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A collaborative approach, with the confidence to work independently and own projects from idea to delivery.
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Experience managing external creatives, freelancers or agencies.
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A hands-on approach and willingness to personally produce much of the charity’s communications.
Desirable
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Experience communicating with LGBTQIA+ communities and an understanding of issues affecting trans+ and gender-diverse people in the UK.
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Media relations or PR experience.
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Experience producing or commissioning photography and video.
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Experience supporting fundraising, partnerships or impact communications.
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Experience managing staff, freelancers or volunteers.
The Person
We are a small team delivering a growing UK-wide programme, so we need someone comfortable taking ownership.
The role is varied: you might plan a national campaign, update a Trans+Connect webpage, coordinate content at a Misfits session or prepare communications for a new partnership.
You will spot strong stories across the charity and turn them into effective communications.
You will understand that good communications are about reaching the right people, telling meaningful stories, building trust and demonstrating impact.
You will bring structure and forward planning while retaining the personality, creativity and community-led approach that makes Not A Phase distinctive.
What You'll Help Us Achieve
Over the next five years, Not A Phase aims to deepen its impact and reach more trans+ adults across the UK.
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Reach more trans+ people who could benefit from our services.
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Tell our story and demonstrate impact.
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Strengthen relationships with supporters, funders and partners.
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Grow national recognition of Not A Phase.
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Improve communications across the organisation.
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Celebrate trans+ diversity, creativity and achievement.
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Ensure our work is seen, understood and valued.
Please be aware that we use AI detection software will not be moving ahead with applcations or CV's that are written by AI.
Uplifting the lives of trans+ adults across the UK.



The client requests no contact from agencies or media sales.
Join us in using good food to create fuller plates, stronger communities and transformed lives across the Midlands
Job Title: Digital Marketing Officer
Reporting to:Senior Marketing & Communications Manager
Location:Flexible within the Midlands, with regular travel around the region required. Birmingham, Leicester or Nottingham base with hybrid/home working available.
Hours:37.5 hours per week
Benefits:25 days holiday, pro-rata, 5.5% Employer Pension Contribution including Life Cover, Occupational Sick Pay Benefits & Enhanced Maternity, Adoption and Paternity Leave and Pay, plus more
Contract:Permanent
Salary: £27,845 per annum
About FareShare Midlands
FareShare Midlands rescues good-quality surplus food and gets it to people experiencing hardship through hundreds of community organisations across the region. Last year, we redistributed more than 5,000 tonnes of food – the equivalent of 11 million meals – reaching around 60,000 people every week.
But our impact goes beyond food. We strengthen communities, create opportunities through our SkillsShare employability programmes, and help protect our planet by reducing food waste. Over the next three years, we aim to double the food we rescue and extend our impact across the Midlands.
Good food can do extraordinary things.
The Role
We are looking for a creative, enthusiastic and hands-on Digital Marketing Officer to join our Marketing & Communications team during an exciting period of growth and development for FareShare Midlands.
Working closely with the Senior Marketing & Communications Manager and colleagues across our MarComms, Fundraising and Corporate Partnerships teams, you will help us reach new audiences, tell compelling stories about our impact and inspire people and organisations to support our work.
This is a varied role with plenty of opportunity to develop your digital marketing skills. You will work across our website, social media, Google Ads, email marketing and digital campaigns, as well as helping us capture and share powerful video-led stories from across FareShare Midlands.
A particular focus will be supporting activity that helps generate the partnerships and resources needed to sustain and grow our impact. This includes individual fundraising, corporate partnerships, events and other campaigns designed to engage supporters and inspire action.
We don't expect you to be an expert in everything from day one. We're looking for someone with good digital marketing foundations, strong content and communication skills and the enthusiasm to develop further. You might already be particularly strong in social media, video, websites or digital campaigns and be looking for an opportunity to broaden your experience across the digital marketing mix.
You'll receive support from an experienced MarComms team, while having the opportunity to take ownership of your own activity and develop specialist skills in areas such as WordPress, Google Ads, digital fundraising and performance marketing.
This could be a great next step for someone who has gained practical digital marketing experience and is ready for a role where their work can make a visible difference.
Key Responsibilities
Digital Campaigns, Fundraising & Partnerships
- Work with MarComms, Fundraising and Corporate Partnerships colleagues to plan and deliver engaging digital marketing activity.
- Support fundraising campaigns and appeals, helping to attract new supporters and engage existing donors.
- Develop digital content and campaigns to support corporate partnerships, lead generation and engagement with businesses.
- Support the promotion of fundraising, corporate and other relevant events.
- Help tailor messaging, content and calls to action for different audiences, including donors, businesses, partners and supporters.
- Support integrated campaigns across website, social media, email, digital advertising and other communications channels.
- Work with external agencies and partners on campaigns where appropriate.
- Use campaign results and audience insight to understand what works and help improve future activity.
Website & WordPress
- Support the day-to-day management and development of the FareShare Midlands website.
- Create, edit and update website content, campaign pages and landing pages.
- Help ensure website content is engaging, accessible, up to date and easy for different audiences to navigate.
- Work with our external web/digital partners on technical developments and improvements where required.
- Apply good practice in areas such as SEO, accessibility, user experience and conversion.
- Use website analytics and audience behaviour to help identify opportunities for improvement.
Google Ads & Paid Digital
- Support the day-to-day management of FareShare Midlands' Google Ads activity.
- Help create, monitor and optimise campaigns supporting fundraising, corporate engagement and wider organisational priorities.
- Monitor performance and use data to help improve targeting, messaging and results.
- Support paid social advertising activity alongside organic social campaigns.
- Work with colleagues and external partners where appropriate on digital acquisition and lead-generation campaigns.
- Develop your knowledge and expertise in paid search and digital advertising, keeping up to date with new opportunities and good practice.
Social Media
- Play a key role in planning, creating and managing FareShare Midlands' social media activity.
- Create engaging content tailored to different platforms and audiences.
- Help plan and schedule social media content around organisational priorities, campaigns and events.
- Identify opportunities for timely, engaging and reactive content.
- Support community engagement and help ensure appropriate and timely responses across our channels.
- Contribute to both organic and paid social media campaigns.
- Monitor performance and use insight to understand which content is working and how we can improve.
- Keep abreast of platform developments, trends and emerging formats.
Video, Content & Impact Storytelling
- Help identify and develop compelling stories that demonstrate the impact of FareShare Midlands' work.
- Plan, coordinate, film and edit video content for social media, fundraising campaigns, corporate communications, the website and other digital channels.
- Help organise filming opportunities, working with colleagues, community organisations, volunteers, supporters and other participants.
- Create engaging short-form video content, as well as longer-form content where appropriate.
- Work sensitively and confidently with people sharing their experiences and help ensure appropriate permissions and consent are in place.
- Develop written impact stories, case studies, blogs and other digital content alongside video.
- Ensure content is engaging, accessible, accurate and consistent with the FareShare Midlands brand.
- Work alongside colleagues with specialist design skills to develop high-quality creative content and campaign materials.
Email Marketing & Supporter Journeys
- Support email marketing activity for fundraising, corporate engagement and wider organisational campaigns.
- Create and send engaging, targeted email communications.
- Help grow and engage our email audiences.
- Support the development of email sequences and automated journeys for acquisition, welcome, engagement, stewardship and retention.
- Contribute to FareShare Midlands newsletters and other audience communications.
- Monitor performance including open rates, click-throughs and conversions, using the results to help improve future activity.
- Work with relevant colleagues to ensure supporter and marketing data is accurate, appropriately managed and used effectively.
Reporting & Continuous Improvement
- Help monitor and evaluate digital marketing activity using tools including Google Analytics, Google Ads, social media insights, email marketing data, UTM tracking and campaign dashboards.
- Contribute to setting appropriate measures and KPIs for campaigns.
- Produce straightforward reports and insights that help the team understand performance.
- Use data, audience insight and testing to identify opportunities to improve engagement and conversion.
- Stay curious about developments in digital marketing, search, social media, AI and emerging technology and share relevant ideas and opportunities with the team.
Brand, Compliance & Collaboration
- Act as a brand champion, helping to ensure consistency, accessibility and quality across digital communications.
- Work collaboratively with colleagues across Marketing & Communications, Fundraising, Corporate Partnerships and the wider organisation.
- Build positive relationships with colleagues and help delivery teams communicate their work effectively.
- Ensure digital marketing and fundraising activity complies with GDPR, consent requirements and relevant good practice.
- Support wider marketing and communications campaigns and activity as required.
What We're Looking For
We know that great candidates don't always tick every box. You don't need to be an expert in every aspect of digital marketing – we're interested in what you can already bring to the role, as well as your enthusiasm and ability to learn and develop.
Essential
- Practical experience in a digital marketing, marketing or communications role.
- Strong experience creating content for social media and digital channels.
- Good copywriting and storytelling skills, with excellent written communication and attention to detail.
- Experience creating and editing video content for digital channels, with the confidence to help plan and organise filming opportunities.
- Experience using WordPress or a similar content management system to create and update website content, with an interest in developing your website skills further.
- Some practical experience of Google Ads or other paid digital advertising, with an interest in developing deeper expertise in campaign management and optimisation.
- Experience supporting or delivering digital campaigns across a range of channels.
- Experience using email marketing platforms.
- Confidence using basic analytics and campaign performance information to understand what is working and where improvements can be made.
- An understanding of how digital marketing can help organisations attract, engage and inspire different audiences to take action.
- Good organisational skills and the ability to manage multiple priorities.
- A collaborative, proactive and flexible approach.
- Commitment to FareShare Midlands' mission and values.
Desirable
It would be great if you also have experience or knowledge in some of the following areas, but we don't expect candidates to have all of them:
- Fundraising, donor marketing or supporter engagement.
- Corporate partnerships, B2B marketing or lead generation.
- Marketing events or campaigns designed to generate participation or income.
- Managing and optimising Google Ads campaigns.
- Google Ad Grants.
- Paid social media advertising.
- WordPress website management beyond basic content updates.
- SEO and optimising website content for search.
- User journeys, landing pages and conversion optimisation.
- Email automation and audience segmentation.
- Mailchimp, Donorfy or similar email marketing/CRM platforms.
- Google Analytics and campaign tracking.
- A/B testing and digital campaign optimisation.
- Working in the charity, public or social impact sector.
- Basic ability to create or adapt everyday digital assets using Canva or similar tools.
What We Offer
- Competitive pay and benefits.
- Training and development opportunities.
- The chance to develop broad, practical experience across the digital marketing mix.
- The opportunity to build specialist skills in areas including WordPress, Google Ads, digital fundraising and performance marketing.
- A supportive and experienced MarComms team.
- The opportunity to work on impactful, purpose-driven campaigns and see the difference your work makes.
- A collaborative working environment during an exciting period of organisational growth.
How to Apply
To apply, please submit:
- Your CV.
- A supporting statement demonstrating your suitability for the role and explaining your interest in FareShare Midlands. Please note that applications without a supporting statement will not be considered.
We continue to strive to ensure that the profile of our staff and volunteers reflects the diverse communities we serve across the Midlands. We encourage and welcome applications from all our communities and particularly welcome applications from groups currently under-represented within FareShare Midlands.
Applicants must have the right to work in the UK.
Closing date: Friday 18th September
First interviews: Tuesday 29th September
Second interviews: Friday 2nd October
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We redistribute good quality surplus food which would otherwise go to waste and also support people to find work through our employability programme.
The client requests no contact from agencies or media sales.