Midlands Air Ambulance Charity

Who we are

Midlands Air Ambulance Charity is responsible for funding and operating three air ambulance helicopters and three critical care cars serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands and Worcestershire. This constitutes the largest air ambulance operating region in the UK. The charity also provides secondary cover to surrounding areas, such as Warwickshire and Mid Wales.

Since 1991, the charity has responded to more than 66,000 missions, making it one of the longest established and busiest air ambulance organisations in the UK. 

Each year it costs in excess of £10 million to maintain the three aircraft and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,950. Each critical care car mission costs £288 on average. The charity does not receive funding from the Government for its daily missions so relies entirely on the support and generosity of local people and businesses.

We have begun a process of significant change: transforming the charity so it can meet the challenges of the future by putting children, young people and adults at the heart of our charity. 

Through, teamwork, innovation and passion, all our staff will play a vital role in our charity. Together, we will always be there when it counts for our patients, their families, our supporters and the community.

We know to do this we need to employ talented colleagues from diverse backgrounds and provide them with the tools to exceed their potential as well as continually helping them develop skills and knowledge.

Our Vision

Saving Lives by Saving Time, today, tomorrow and in the future.

Our Mission

To provide patients with outstanding pre-hospital care and life saving intervention through the operation of helicopter-led emergency medical services (HEMS) - we will continue to save more lives and improve survivors’ quality of life through the provision of a comprehensive, transparent, clinical and operational helicopter led emergency service aligned to changing patient need and demand.

Our Values

Receptive: We define success as continuous improvement and aim for excellence in our lifesaving services and community projects

Respectful: We are a community-based organisation with a one team culture that embraces and encourages honesty.

Relevant: We are open to new ideas and ways of working across our clinical and charity operations, providing total transparency to all stakeholders.

Recognition: We value our relationships – with staff, supporters and the wider community we serve, working together to achieve the best possible patient outcome.

Responsible: We aim to create the best possible future for everyone and strive to place sustainability at the heart of everything we do.