Naturewatch Foundation

Who we are

Naturewatch Foundation is a registered charity, with a mission to end animal cruelty and advance animal welfare standards around the world.

We launched World Animal Day in 2003 to unite the animal welfare movement around the globe and our Compassionate Shopping Guide has given peace of mind to consumers for more than 25 years.

We’re here to:

• Raise public awareness of animal abuse and wildlife crime.
• Improve and develop of animal welfare standards worldwide.
• Address decision makers in the UK, EU and beyond. We’re not politically affiliated, but we support policies that help animals.
• Coordinate education, police training and public awareness campaigns to raise animal welfare standards.
• Create a culture of respect and sensitivity, making the world a fairer place for all living creatures.
• Obtain information and investigate those reportedly involved in puppy farming and wildlife crime, relating to hunting with dogs, through covert investigations.