About Wild Welfare

Wild Welfare is a global organisation committed to improving wild animal welfare in captivity. Established in 2012 (registered as a UK charity in 2015), we are now an internationally recognised hub of expertise in animal welfare reform. We are the first and only project-led, captive wild animal welfare initiative that aims to minimise condemnation and division around captive animal welfare, while maximising action and impact for animals, empowering a range of global stakeholders to meet our vision and mission. Our goal is not to sensationalise but, to identify constructive relationships that provide the long-term change for animals and communities, that we all want to see.

With an estimated 10,000 captive wild animal facilities worldwide and poor captive animal welfare widely prevalent in a significant number of these facilities, potentially thousands of animals are suffering around the world. We unite the world’s leading captive animal welfare experts, building trusting partnerships that provide long-term solutions to the most critical issues facing wild animals in captivity. We remain ethically neutral, challenging and changing what is happening now in captive facilities, whilst continuing the ethical debate. 

We work both directly with individual facilities and also provide tailored support to national or regional bodies that provide the ethical and welfare oversight for hundreds of captive facilities. Our vision is to end the suffering of captive wild animals around the world ensuring full and sustainable protection is given to all animals while in human care.


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