{"id":4671,"date":"2026-04-14T10:30:50","date_gmt":"2026-04-14T09:30:50","guid":{"rendered":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/?p=4671"},"modified":"2026-04-14T10:30:50","modified_gmt":"2026-04-14T09:30:50","slug":"how-employer-branding-can-attract-top-talent","status":"publish","type":"post","link":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/","title":{"rendered":"How Employer Branding Can Attract Top Talent"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Employer branding can help attract the best and brightest candidates. Learn how to improve your employer brand.<\/p>\n","protected":false},"author":56,"featured_media":4676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[140,69,147,182,183,66],"class_list":["post-4671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hiring-the-right-people","tag-attracting-the-right-candidates","tag-charity-recruitment","tag-charity-sector-recruitment","tag-employee-engagement","tag-employee-retention","tag-staff-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Employer Branding Attracts Top Talent | CharityJob Recruiter<\/title>\n<meta name=\"description\" content=\"Employer branding can help attract the best and brightest candidates to apply for vacancies. Learn how to improve your employer brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Employer Branding Can Attract Top Talent\" \/>\n<meta property=\"og:description\" content=\"Employer branding can help attract the best and brightest candidates to apply for vacancies. Learn how to improve your employer brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\" \/>\n<meta property=\"og:site_name\" content=\"CharityJob Recruiter Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/charityjobs\/timeline\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T09:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"karen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CharityJob\" \/>\n<meta name=\"twitter:site\" content=\"@CharityJob\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\"},\"author\":{\"name\":\"karen\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/person\/76cb4cc2d470b6216540e70a3cd62f15\"},\"headline\":\"How Employer Branding Can Attract Top Talent\",\"datePublished\":\"2026-04-14T09:30:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg\",\"keywords\":[\"attracting the right candidates\",\"charity recruitment\",\"charity sector recruitment\",\"employee engagement\",\"employee retention\",\"staff retention\"],\"articleSection\":[\"Hiring the right people\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\",\"url\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\",\"name\":\"How Employer Branding Attracts Top Talent | CharityJob Recruiter\",\"isPartOf\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg\",\"datePublished\":\"2026-04-14T09:30:50+00:00\",\"description\":\"Employer branding can help attract the best and brightest candidates to apply for vacancies. Learn how to improve your employer brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage\",\"url\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg\",\"contentUrl\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"A group of ethnically diverse people sat around a meeting tablet with laptops, notebooks and hot drinks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Employer Branding Can Attract Top Talent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#website\",\"url\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/\",\"name\":\"CharityJob Recruiter Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#organization\",\"name\":\"CharityJob\",\"url\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2018\/02\/Layer-1.png\",\"contentUrl\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2018\/02\/Layer-1.png\",\"width\":1709,\"height\":342,\"caption\":\"CharityJob\"},\"image\":{\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/charityjobs\/timeline\",\"https:\/\/x.com\/CharityJob\",\"https:\/\/www.linkedin.com\/company\/charityjob-part-of-jobladder\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/person\/76cb4cc2d470b6216540e70a3cd62f15\",\"name\":\"karen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/bce8ea42e34449f223bb1494df8ef5478534a670272b79db0bb80c269525de00?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bce8ea42e34449f223bb1494df8ef5478534a670272b79db0bb80c269525de00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bce8ea42e34449f223bb1494df8ef5478534a670272b79db0bb80c269525de00?s=96&d=mm&r=g\",\"caption\":\"karen\"},\"description\":\"Karen Harlow is Senior Content Manager at CharityJob.\",\"url\":\"https:\/\/www.charityjob.co.uk\/recruiterinsights\/author\/karen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Employer Branding Attracts Top Talent | CharityJob Recruiter","description":"Employer branding can help attract the best and brightest candidates to apply for vacancies. Learn how to improve your employer brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/","og_locale":"en_GB","og_type":"article","og_title":"How Employer Branding Can Attract Top Talent","og_description":"Employer branding can help attract the best and brightest candidates to apply for vacancies. Learn how to improve your employer brand.","og_url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/","og_site_name":"CharityJob Recruiter Blog","article_publisher":"https:\/\/www.facebook.com\/charityjobs\/timeline","article_published_time":"2026-04-14T09:30:50+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg","type":"image\/jpeg"}],"author":"karen","twitter_card":"summary_large_image","twitter_creator":"@CharityJob","twitter_site":"@CharityJob","twitter_misc":{"Written by":"karen","Estimated reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#article","isPartOf":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/"},"author":{"name":"karen","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/person\/76cb4cc2d470b6216540e70a3cd62f15"},"headline":"How Employer Branding Can Attract Top Talent","datePublished":"2026-04-14T09:30:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/"},"wordCount":7,"publisher":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#organization"},"image":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg","keywords":["attracting the right candidates","charity recruitment","charity sector recruitment","employee engagement","employee retention","staff retention"],"articleSection":["Hiring the right people"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/","url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/","name":"How Employer Branding Attracts Top Talent | CharityJob Recruiter","isPartOf":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage"},"image":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage"},"thumbnailUrl":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg","datePublished":"2026-04-14T09:30:50+00:00","description":"Employer branding can help attract the best and brightest candidates to apply for vacancies. Learn how to improve your employer brand.","breadcrumb":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#primaryimage","url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg","contentUrl":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2026\/04\/pexels-moe-magners-7495495-scaled.jpg","width":2000,"height":1333,"caption":"A group of ethnically diverse people sat around a meeting tablet with laptops, notebooks and hot drinks"},{"@type":"BreadcrumbList","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/how-employer-branding-can-attract-top-talent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/"},{"@type":"ListItem","position":2,"name":"How Employer Branding Can Attract Top Talent"}]},{"@type":"WebSite","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#website","url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/","name":"CharityJob Recruiter Blog","description":"","publisher":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#organization","name":"CharityJob","url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/logo\/image\/","url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2018\/02\/Layer-1.png","contentUrl":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-content\/uploads\/2018\/02\/Layer-1.png","width":1709,"height":342,"caption":"CharityJob"},"image":{"@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/charityjobs\/timeline","https:\/\/x.com\/CharityJob","https:\/\/www.linkedin.com\/company\/charityjob-part-of-jobladder"]},{"@type":"Person","@id":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/#\/schema\/person\/76cb4cc2d470b6216540e70a3cd62f15","name":"karen","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/bce8ea42e34449f223bb1494df8ef5478534a670272b79db0bb80c269525de00?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bce8ea42e34449f223bb1494df8ef5478534a670272b79db0bb80c269525de00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bce8ea42e34449f223bb1494df8ef5478534a670272b79db0bb80c269525de00?s=96&d=mm&r=g","caption":"karen"},"description":"Karen Harlow is Senior Content Manager at CharityJob.","url":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/author\/karen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/posts\/4671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/comments?post=4671"}],"version-history":[{"count":5,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/posts\/4671\/revisions"}],"predecessor-version":[{"id":4683,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/posts\/4671\/revisions\/4683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/media\/4676"}],"wp:attachment":[{"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/media?parent=4671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/categories?post=4671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.charityjob.co.uk\/recruiterinsights\/wp-json\/wp\/v2\/tags?post=4671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}