Summary: develop strategic marketing and communications plan and support staff and volunteers to deliver it; work alongside trustees to govern, be legally accountable and liable for FEAST charitable efforts and output; support the board to evaluate and improve services; offer objective advice in the interests of FEAST; advance the online brand identity of FEAST; broaden awareness and visibility of FEAST values across a wider audience.
Background: at FEAST With Us we are dedicated to eradicating food poverty across London and ensuring adequate nutrition is available for all. The three main aims of FEAST With Us are to prevent malnutrition, minimise food waste and encourage community cohesion. Since 2015, we have been deploying volunteers and facilitators to cook nutritious meals with vulnerable adults in various community centres and hostels across London. To cook these meals, we source food from a range of food suppliers and distributors who donate their surplus food to FEAST With Us.
Before COVID-19, these meals were cooked and eaten together as a community between volunteers and vulnerable adults. Now, we have temporarily paused community meals and adapted our services to facilitate socially-distanced food preparation and the direct delivery of food parcels to vulnerable and homeless adults.
In response to the dramatic rise in food poverty, FEAST With Us has expanded as the demand for our services has grown. We need ample and robust marketing strategies to ensure that the volunteer pool is maintained and expanded with our operations effectively, and to generate wide-reaching donations drives. During this time of uncertainty and change we need more funds to continue supporting those who are experiencing food poverty now, and after the COVID-19 crisis is over. In the next year, we plan to raise £120k+ and need expert marketing advice to help us. If this sounds like you, then you will be joining a small team where you can have your say and help have a positive impact supporting people suffering food poverty.
Develop the FEAST marketing position and bran dto enegage a variety of audiences in order to enable it to fulfil its mission and aims.
Create a marketing/public relations strategy that will allow FEAST to cultivate and enhance meaningful relationships with targeted, high-level external audiences including the media and key influencers.
Work with FEAST trustees to recognise internal and external communications opportunities and solutions, and execute appropriate strategies to support them.
Oversee the ongoing development and implementation of FEAST’s marketing and communications strategy in conjunction with management and the Board.
Offer expert guidance and supervision to the board and operational staff and interns to
guide best practice on actuating the marketing strategy.
Serve as communications spokesperson on behalf of the trustees when required.
Marketing and PR/Communication expertise
Demonstrated leadership, supervision, management, communication and
Experience of business, commerce, industry, and handling government contracts
Experience of the strategic use of social media as effective communication
mechanisms to support services and activities
Application of marketing strategy to charitable/not for profit organisations
Desriable Skills and Experience
Marketing and/or Communications, Public Relations, Social Media Marketing, Advertising, Governance, Digital
The client requests no contact from agencies or media sales.