Paid Ads Specialist

International Aid for the Protection & Welfare of Animals (IAPWA) is a UK-registered animal welfare charity dedicated to creating a better future for animals in need.

Our first project, established in 2009, is based in Borneo where we provide a lifeline to thousands of dogs and cats every year in need of veterinary care and support. Our companion animal projects and support programmes for other species have since developed in other parts of the world, including Romania, Penang Island, the Philippines, and Tanzania.

The Role

IAPWA is seeking a Paid Advertising Specialist (Volunteer) to significantly grow our digital platforms and fundraising income using Meta Advertising (Facebook and Instagram) and the Google Ad Grant.

This important volunteer role will involve creating, monitoring, and optimising our paid advertisements to drive impactful results for our small charity, including:

• Increasing donations from our individual appeals to raise more funds to support our projects and patients
• Increasing the membership of our Facebook groups to grow our online communities
• Increasing signatures for our petitions to drive impactful change for animals and grow our supporter database

You will be provided with a small, but workable budget and will work closely with senior team members. Whilst there are no set hours for this role, we expect the volunteer to be able to contribute their time flexibly in order to monitor the adverts and optimise them as needed to drive the best results.

Please note: we do not have a paid advertising specialist within the team, so please only apply if you can bring this valuable experience to IAPWA. Thank you.