Youth And Community Organiser Volunteer Roles

• Remuneration: This is an unpaid and voluntary role.

• Working arrangements: work-from-home

• Hours: 20 hours per week 

• Application process: Interested candidates should submit their CV and a one-page cover letter detailing their relevant experience and how they would contribute to the shared role. Only shortlisted candidates will be contacted for an interview.

About Exam Star Learner 

  Exam Star Learner is an educational charity. We are on a mission to address the lack of access to personalised learning support for underprivileged youth. We aim to deliver personalised and affordable tutorials in Maths, English, Science, and French to underachieving and disadvantaged children and young people. We are dedicated to narrowing the attainment gap, boosting confidence, and raising aspirations of 5-18year-olds. We believe that no child should be left behind in the Southwark community due to financial constraints.  

Education is unfair 

A growing number of parents and guardians are paying for children as young as four to receive additional tuition. Research show that unlike their well-off peers, many children from lower income families are unable to afford the cost of private tuition which averages £25 per hour in London. This exacerbates education inequalities and contributes to widening the attainment gap.

Exam Star Learner Levelling the Playing Field 

Unlike other tuition organisations, Exam Star Learner’s private tuition is genuinely affordable and personalised. Compassion, equality, and independence are among our core values.

We want to inspire our students and help them gain confidence and self-esteem so that they can maximise their potential and achieve greater success in school and in the workplace. We pair children and young people with tutors, and they learn in weekly personalised online tutorials which cater to their specific learning needs. We are currently in partnership with Southwark Council and the DofE.

About the opportunity

We are on the lookout for twelve driven and passionate individuals to join our team as Voluntary Marketing Officers. This shared role is designed to devise and execute an all-encompassing marketing strategy to engage parents and schools via various channels. As a Voluntary Marketing Officer, you'll have the unique opportunity to aid in the provision of top-notch educational support to children and young people aged 5-18.

Responsibilities

1. Marketing Strategy Development (Candidates 1 & 2):

Candidate 1: Marketing Strategy Developer

- Collaborate with the Director to construct a comprehensive marketing strategy targeting parents and schools.

- Carry out in-depth market research to identify target audience demographics.

- Regularly confer with Candidate 2 to discuss and enhance the marketing strategy.

Candidate 2: Marketing Strategy Implementer

- Spearhead the implementation of the marketing strategy developed in collaboration with Candidate 1.

- Gauge the impact of various marketing channels.

- Provide feedback to Candidate 1 for strategy enhancement.

2. Digital Marketing (Candidates 3 & 4):

Candidate 3: Social Media Manager

- Oversee social media platforms and generate engaging content to draw in parents and schools.

- Monitor responses to comments and inquiries on social media platforms.

- Utilise analytics tools to measure the effectiveness of social media campaigns.

Candidate 4: Email Marketing & SEO Specialist

- Design and execute email marketing campaigns aimed at parents and schools.

- Monitor open and click-through rates to measure email campaign effectiveness.

- Optimise the organisation's website and content for search engines.

- Track website traffic and search engine ranking, making adjustments as needed.

3. Content Creation (Candidates 5 & 6):

Candidate 5: Written Content Creator

- Compose compelling content for marketing materials, blog posts, and newsletters.

- Ensure content is in line with the organisation's mission and appeals to the target audience.

- Proofread content for accuracy prior to publication.

Candidate 6: Visual Content Creator

- Design visually appealing graphics, images, and videos for use in marketing campaigns.

- Ensure all visual content is a reflection of the organisation's brand identity.

- Collaborate with the Written Content Creator to ensure consistency between visual and written content.

4. Community Engagement (Candidates 7 & 8):

Candidate 7: Parent and School Engagement Officer

- Actively participate in online forums, groups, and communities relevant to parents and schools.

- Respond promptly and professionally to inquiries and concerns.

- Strive to build a strong community around the organisation's mission and services.

Candidate 8: Influencer Partnership Coordinator

- Identify potential influencers or organisations whose audience aligns with the organisation's target demographic.

- Establish and maintain positive relationships with these influencers or organisations.

- Collaborate with these influencers to promote the organisation's services.

5. Learning Resources Coordinator (Candidates 9 & 10):

Candidate 9: Learning Resources Researcher

- Conduct research and collate high-quality, curriculum-aligned learning resources from reliable sources for exam preparation and homework assistance.

- Regularly review and update these resources based on feedback, changes in the curriculum, and new resources available.

Candidate 10: Learning Resources Website Manager

- Manage the placement of researched learning resources on the organisation's website.

- Ensure the resources are easily accessible, well-organised, and clearly labelled by subject and level.

- Monitor website traffic to these resources and make adjustments as needed based on user behaviour and feedback.

6. French Reading Club Coordinator (Candidates 11 & 12):

Candidate 11: French Reading Club Organiser

- Develop a comprehensive strategy to deliver a French Reading Club on a set date and time on a regular basis.

- Coordinate logistics, such as booking a suitable space and ensuring necessary resources are available.

- Promote the French Reading Club to attract participants.

Candidate 12: French Reading Club Facilitator

- Facilitate engaging and interactive reading sessions that cater to participants of various ages and reading levels.

- Collaborate with other Marketing Officers to ensure consistent messaging and alignment with overall marketing strategies.

- Monitor and evaluate the effectiveness of the French Reading Club and adjust strategies as necessary.

7. Partnership and Outreach Coordinator (Candidates 1-10):

- All Candidates: Collaborate to devise a comprehensive strategy for building partnerships with all Southwark academies and secondary schools.

- Identify key decision-makers within these schools and establish relationships with them.

- Seek opportunities to speak at secondary schools and academies to promote the organisation's tutorials.

- Deliver persuasive presentations to parents about the benefits of booking tutorials for their children through Exam Star Learner.

- Monitor and evaluate the effectiveness of these partnership initiatives and adjust the strategy as necessary.

Timeline

The strategic planning will commence immediately upon the start of the shared role. The goal is to attract a pool of at least 200 parents to book regular tutorials through the charity’s website within a timeframe of 6 months. However, the timeline may be subject to adjustments.

Work Schedule

This is an unpaid and voluntary role. Each candidate should not work more than 20 hours per week, but there is flexibility to accommodate the needs and schedules of team members.

Person Specification

- Passion for promoting education, reading, and cultural enrichment.

- Excellent communication and interpersonal skills.

- Creativity and proficiency in utilising social media platforms.

- Strong organisational and time management skills.

- Ability to work collaboratively and contribute to a shared role.

- Fluency in French is advantageous but not required.

- Previous experience in marketing, digital marketing, content creation, or community engagement is advantageous but not required.