Digital Tools for Fundraisers

Overview

This course supports participants to take the first steps in raising money through digital channels. With the whole world needing to engage online due to the lockdown imposed by COVID-19, it is crucial that fundraisers have the necessary skills to continue to generate income, and to make the most of the opportunities that fundraising online has to offer.

What you will learn

• To explore what digital fundraising activity or trends have led the way during the COVID-19 pandemic
• To understand which digital channels get the best results from Facebook through to LinkedIn
• How to resource a digital project or campaign
• How to choose the best digital channels to suit your audience and organisational values
• How to evaluate your digital project and its impact
• How to stand out from other digital campaigns in the arts and charity sector
• The latest trends in fundraising via digital means

What you require

This one-day course is aimed at those new to digital fundraising or for those looking for a refresher in a key aspect of fundraising.