About us
Who we are
We’ve been changing the world for animals since 1998. Founded by Jill Robinson MBE – the world’s leading authority on bear bile farming – Animals Asia has rescued hundreds of bears from unimaginable cruelty and inspired a movement.
We’re focused in Vietnam and China, and partner with NGOs in South Korea, Indonesia, and beyond. We work with governments, traditional medicine practitioners, communities, schools and NGOs to replace cruelty with compassion.
But we don’t just rescue animals – we create lasting change.
Our culture and values
Our values of empathy, respect, courage and tenacity power everything we do to create a kinder world – one life at a time.




