Just Finance Foundation

Who we are

We exist to change how children grow up with money. By giving adults the tools to teach, support and inspire children, we make financial learning part of everyday life - so all children can build confidence, choice and wellbeing for the future.

Our vision is for lifelong financial wellbeing for everyone in the UK. Our annual Impact Report shows our progress, how we raised and spent our funding, and the innovative financial education we delivered.

Money touches all of our lives - whether we have a lot of it, a little of it, or are just starting to make sense of it. Children are growing up in a world where money choices are more complex than ever, yet most don’t get the chance to learn about them early on.

We exist to change how children grow up with money. By giving adults - teachers, parents, carers, and community leaders - the tools, guidance, and inspiration to teach and support children, we make financial learning part of everyday life. We’re working on resources and programmes fit into classrooms, homes, and community settings so children can explore, practice, and build confidence with money from an early age.

Our culture and values

For the past 8 years, we’ve been delivering financial education programmes that set children up for life. But we have so much more to do to ensure no child misses out.

Our plan for 2025 to 2027 focuses on strengthening our commitment to working with schools, families, and communities. We want to help people feel more confident talking about money. We will prioritise financial literacy in education and aim to increase funding for financial education programmes. Our goal is to ensure all children can make informed financial decisions as they grow up.

Our efforts will also concentrate on expanding and strengthening our collaborations and partnerships with educational institutions, advocates, financial partners, and supporters.