About us
Who we are
South West Wildlife Fundraising Ltd (SWWFL) inspires people to support their local Wildlife Trusts through membership and a regular donation.
We are owned by and work on behalf of local Wildlife Trusts in Avon, Cornwall, Devon, Dorset, Gloucestershire, Gwent, Hampshire & Isle of Wight, Herefordshire, Shropshire, Somerset, Wiltshire and Worcestershire.
Our culture and values
We pride ourselves on quality, not just quantity – setting records in productivity, average donation value, and membership retention. Every conversation is underpinned by trust, transparency, and care, in line with the Chartered Institute of Fundraising standards and UK charity law.
We aim to be the most respected and effective face-to-face fundraising organisation in our sector and beyond. We aspire to achieve this in an ethical way, working to high standards of conduct. We are members of the Chartered Institute of Fundraising.
