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African Development Choices

African Development Choices (ADC) is a UK-based Social Enterprise on a mission to reduce poverty in Africa by empowering local communities and their leaders to make more informed choices in the management of public resources so that they can independently meet their own needs for essential services. Improving public resources management is key to establishing a sustainable society. And increasing access to essential services, such as clean water and sanitation, is key to fighting poverty because lack of access to essential services is a root cause of poverty.

We achieve this using our unique approach to reduce poverty as follows:

  1. Set better precedent
  2. Raise expectations
  3. Increase public participation
  4. Improve management of public resources
  5. Increase access to essential services

By delivering access to essential services through our donor-funded community projects, we set better precedents in the management of public resources and the delivery of essential services. Then we raise expectations through education and support and mobilise communities to play an active and informed role in the management of public resources so that they can enact change for themselves. We achieve this by sharing information from our projects that provides a new perspective. It’s not the information that empowers communities to participate; it’s raised expectations from a new perspective.

This candid but highly effective approach will ensure the biggest impact on poverty reduction and enable sustainable change. The inspiration behind this innovative approach is: people’s lived experiences shape their beliefs, their beliefs shape their expectations, and their expectations shape their realities.

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