Best Beginnings is the national charity that works to support all parents and caregivers throughout pregnancy and until children are five years old, with an unwavering focus on reducing inequalities. We embrace co-creation, evidence, digital and film to inform and empower mothers, fathers, co-parents and caregivers of all backgrounds to look after their mental and physical health and to maximise their children's long-term physical, mental and emotional development and life chance.
We are best known for our multi-award-winning Baby Buddy app which is endorsed by the NHS and many Royal Colleges. Baby Buddy provides parents with accurate, accessible and personalised daily information through their pregnancy and the first years of their children's lives. Baby Buddy provides trusted, evidence-based written and film content and self-care tools to help parents build their knowledge and confidence during pregnancy, in the transition to parenthood and throughout the early stages of parenting.