Development Media International (DMI) delivers media campaigns aimed at changing behaviours, promoting health and saving lives in developing countries. We are the first organisation to scientifically demonstrate that mass media can increase life-saving behaviours. DMI recently published the results of its 5-year, £7m randomised controlled trial in West Africa which showed that 56% more children were taken for treatment for malaria, 73% more for diarrhoea and 39% more for pneumonia following exposure to our campaign. Modelling indicates that over 3000 lives were saved during the campaign and that our approach is one of the most cost-effective ways of saving children’s lives.
DMI has two priorities: first, to continue to generate ground-breaking research (we are conducting another randomised control trial in Burkina Faso, this time to measure our impact on contraceptive uptake), second, to take our proven strategies to scale, saving as many lives as possible. We work across a range of health issues, including child survival, reproductive health, nutrition, hygiene, and early childhood development. DMI works in close partnership with leading experts in health, including WHO, UNICEF and LSHTM and has been funded by some of the world’s most prestigious organisations including the Wellcome Trust, DFID, Comic Relief, the Global Innovation Fund, Unorthodox Philanthropy and the Mulago Foundation.
We are an innovative and rapidly growing organisation, working at the nexus between science and creativity. DMI has demonstrated that knowledge is not only a human right, but is also the key to saving lives in a cost-effective way. Our intellectual rigour, enthusiasm and willingness to learn from both our successes and mistakes, makes us distinct. Our ethos is non-hierarchical: all our staff are intellectually high-powered and we have a “best idea wins” culture. By working at DMI you will have a genuine, measurable impact on improving lives in low-income countries.
DMI has a permanent presence in Burkina Faso, Mozambique and Tanzania and will expand to Ethiopia, Madagascar,Malawi, Uganda, Zambia and Cote d’Ivoire in 2019. Its regional operations include five more countries in West Africa as well as Burundi. DMI’s headquarters overlooks the Regents Canal in Hoxton, London and provides the strategic direction for the whole organisation.
DMI is ranked as one of the most cost-effective non-profit organisations in the world by GiveWell and was the first organisation to receive the maximum rating from Impact Matters. It is also endorsed by the Centre for Effective Altruism, Giving What We Can and The Life You Can Save.