In Kind Direct is the UK charity distributing consumer goods donated by companies to charitable organisations working in the UK and overseas. Founded in 1996 by HRH The Prince of Wales, we offer a simple solution to connect companies and their products to thousands of charities, community groups, foodbanks and schools supporting our communities. Together we make a difference to 174,000 people each week.
So far, we have distributed over £260m worth of essential products, supporting over 10,700 charitable organisations and millions of people, as well as diverting 30,000 tonnes of usable goods from waste.
We empower charities to do more for less and put their local knowledge at the heart of our work. We make it easy for companies and brands to have a positive social impact with the products they make and sell.