About Magic Breakfast

Magic Breakfast’s mission is to ensure that no child in the UK is too hungry to learn. The charity is at the forefront of tackling the urgent issue of classroom hunger through nutritious, school-based breakfast provision and through campaigning for a permanent, legislative solution to the problem. Over the last 20 years we have worked closely with schools across the UK to target children at risk of hunger, providing them with a nutritious meal before lessons, without barrier or stigma, so that they are settled and ready to learn.

There is a child hunger crisis in the UK, with, even before Covid-19, as many as 1.8 million school age children at risk of hunger.

Magic Breakfast works to ensure that these children aren’t prevented from accessing their education simply because they are too hungry to learn. Over the last 20 years, we have worked with schools across the UK to target those pupils at risk of hunger in order to provide them with a nutritious meal, without barrier or stigma, at the start of the day.

In light of the pandemic, our work has renewed importance with families who were previously struggling to put food on the table being pushed to breaking point. Heightened public awareness of food poverty has emerged as a result of the pandemic and we have ambitious fundraising targets so that we can reach as many children as possible at risk of morning hunger.

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