nfpResearch

Who we are

nfpResearch delivers research, insights and expertise to help non-profits understand their audiences and make informed strategic decisions.

We use a range of research and consultancy skills to help charities find out exactly what they need to know. We speak to over 30,000 people a year about non-profits. With over 15 years of experience and vital trend data, we help charities collate, analyse and understand the opinions of their key audiences and integrate them into their work. We have already helped over 150 charities in a vast range of ways, including understanding supporter journeys, segmenting their audiences and evaluating and improving services for the people who need them.

Key topics we cover in our research and outputs include brand, communications, fundraising, reputation and trust. Many charities subscribe to our regular tracking research, which primarily focus on research with the general public and MPs. Some charities need more bespoke research, which would involve the team working closely with clients to help understand their needs and to design research projects to meet their objectives.