About Petals

When Petals was launched in 2011, our primary aim was to ensure that bereaved parents in Cambridge weren’t left without counselling support simply because of NHS funding cuts. Knowing the impact that our counselling service was having, we were absolutely determined to make sure that local parents continued to have the support they needed following baby loss, and furthermore to make sure this remained free-of-charge.
Since then, Petals has evolved beyond our expectations. We have expanded to several new locations and continue to grow our team of specialist counsellors. Demand for our service has never been higher. Every single week we receive requests for help from parents and hospitals across the country. Specialist psychological support for baby loss is rarely provided by the NHS and the wider counselling community is not meeting this need.

Our Vision
Every parent in the UK has easy and timely access to specialist counselling following baby loss.
Our Mission
To provide and promote specialist counselling for parents across the UK following baby loss.

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