About Reall Ltd

Introduction to Reall

Our Mission

We’re building an affordable homes movement that will improve the life chances of 100 million people across Africa and Asia by 2030.

Our Strategy

Reall’s strategy is to get affordable homes built at scale by targeting investments, generating ideas and championing evidence. This accelerates the flow of capital and the availability of end-user finance, leading to catalytic commercial, economic and socially sustainable change.

Our History

We’ve been at the forefront of affordable housing for over 30 years.

Originally operating as Homeless International we started way back in 1989 as an NGO dedicated to the alleviation of housing poverty in the developing world. A pioneering approach to aid finance saw us devise ground-breaking projects, like the CLIFF (Community-Led Infrastructure Finance Facility) programme.

These initiatives led to deeper market participation and in 2014 we became Reall, a social enterprise and limited company committed to leveraging capital finance to invest in affordable housing.

Our Context

Our greatest challenges are connected. Affordable homes can impact them all.  The 1.2 billion people without a home aren’t a problem that needs solving, they’re a future that needs unlocking.

The rapid urbanisation of our planet is set to accelerate crises spanning a degrading environment and changing climate, a failure of urban planning and critical infrastructure and both increasing income inequality and social instability.

The global affordable housing crisis can be framed as an unprecedented challenge or unparalleled opportunity. It is, in fact, both.

Building a home for human potential isn’t just the right thing to do, it’s the smart thing to do.

Putting a roof over the head of humanity is an audacious goal.  But it’s not an impossible one  We know that when we create vibrant communities people want to live in, growing markets that businesses want to operate in, and profitable platforms investors want to invest in, we also help create a more secure and just world for us all.

Our Values

Reall is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, and committed to promoting the welfare of children, young people, adults and clients with whom Reall engages. Reall expects all staff to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us. The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation. All offers of employment will be subject to satisfactory references and appropriate screening checks, which will include criminal records for all roles and finance checks for Exec appointments.

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