About us
Who we are
SANE is a leading UK mental health charity set up in 1986 to improve the quality of life for anyone affected by mental illness. Its three main aims are to raise awareness and combat stigma about mental illness, educating and campaigning to improve mental health services; to promote and host research into the causes and more effective treatments for mental illness at its flagship Prince of Wales International Centre for SANE Research; and to provide guidance and emotional support for people with mental health problems, their families and carers through its helpline, SANEline, Textcare and other services.
The charity aims to:
- Raise awareness and understanding of all mental health conditions.
- Combat the stigma surrounding mental illness and fight to improve frontline services for individuals and carers.
- Provide support, information and guidance through its helpline SANEline, email and ongoing support services, Textcare and Online Forum.
- Promote and host research into the causes of mental illness and the effectiveness of treatments and therapies at the Prince of Wales International Centre for SANE Research in Oxford.
Our culture and values
SANE’s vision is to help create a world in which there is no shame or blame surrounding mental illness, which it believes needs to be recognised as one of the greatest challenges facing society and must be treated with the same seriousness as physical health conditions.
Values
- Acceptance
- Hope
- Compassion
- Understanding
- Empathy
- Safety



