The Drinkaware Trust

Who we are

Drinkaware is a leading charity concerned with reducing harm from alcohol by helping people make better choices about their drinking. We do this by providing impartial, evidence-based information and advice and practical resources; raising awareness of alcohol harms; and working in partnership with others to deliver behaviour change through our tools and interventions. 

Drinkaware’s mission is to use our expertise to give knowledge and support to governments, industry, communities and individuals to enable them to make informed decisions about alcohol and how to reduce the harm it can cause.

We deliver our work through:

• Public-facing campaigns and digital services, information and guidance
• Evidence-led advice to governments and industry
• Independent research, consumer insight and evaluation

Our culture and values

The way we carry out this work is underpinned by our values. We demonstrate:

• Solid reasoning 
• Clarity with empathy 
• Principled partnership 
• Understanding and connecting 
• Determination and curiosity