About The Royal Foundation of The Duke and Duchess of Cambridge


Our mission is to create lasting impact in areas where the Duke and Duchess of Cambridge are most passionate.  We are their primary charitable vehicle and leverage their convening power to provide a neutral platform for organisations, charities and experts to come together to develop solutions that no single organisation could achieve on its own.  Our aim is to form partnerships to come up with innovative programmes and initiatives that tackle serious social issues, bringing about real change by empowering the next generation.  We are an incubator that provides seed investing and takes risks.  We research and explore effective solutions.  We then pilot, build, and refine programmes, scaling them when necessary.  When the time is right we will exit, either because the work is complete or because the initiative has been self-sustaining.  We do not want to duplicate or compete with existing programmes.

We are currently active in a range of areas that reflect the interests and passions of The Duke and Duchess of Cambridge.

  • Mental Health – our Heads Together campaign moved the dial on stigma and encouraged the nation to have conversations about their mental health.We are now working with a range of partners to develop tools to help schools, employers and the armed forces improve the way they deal with mental health issues. We are also looking at initiatives to support male mental health; girls/young women’s’ mental health; and, perinatal mental health. We funded the launch of Mental Health Innovations, which will harness technology to support mental health and wellbeing.

  • Armed Forces – we launched The Invictus Games, which is now a charity in its own right.We support the recovery of wounded, injured and sick Service Men and Women through the Endeavour Fund and the Step Into employment scheme.We have just signed a Memorandum of Understanding with the Ministry of Defence to provide advice and resources to support the mental well-being of serving military and civilian personnel.

  • First Responders – we are exploring ways of supporting the First Responder community

  • Young People – we build skills, confidence and the aspirations of young people through our highly successful Coach Core programme which trains sports coaches and Full Effect, which tackles youth violence and gang culture in Nottingham.

  • Conservation – we work to protect and conserve wildlife, particularly elephants, rhinos, tigers and pangolins with an emphasis on ending illegal wildlife trade.


Making a real difference together.

When people come together, remarkable things can happen.  The Royal Foundation unites people to tackle some of today's biggest challenges.  We use our collective power and unique influence to make a lasting difference to the issues that matter deeply to us.


Ambitious ... Collaborative ... Creative ... Empowering

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