Veganuary is a global online campaign that encourages people to try vegan in January and throughout the year. Since 2014, Veganuary has inspired and supported close to one million people in 192 countries to try vegan. We have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.
Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.
Our positive tone and approach is one that reaches out to all parts of society. We seek to make the transition to veganism easy, accessible and enjoyable.