Social Media Officer

About Al Basar International Foundation (BIF): 

Al Basar is a leading charity working toward a world free from preventable blindness, where people have access to affordable and sustainable eye care. We are on a mission to create meaningful change in communities across the globe.

The Opportunity: 

We are seeking a dynamic Social Media Officer who possesses strong skills in social media management and graphic design. This role is central to enhancing our digital presence and engaging effectively with our diverse audience to raise awareness about our initiatives and impact.

Key Responsibilities:

1. Develop and execute social media strategies to enhance engagement and increase awareness across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
2. Create compelling, visually appealing content that aligns with our brand and mission, including graphics, videos, and infographics.
3. Monitor, moderate, and respond to audience comments; manage social media partnerships with other brands and influencers.
4. Analyse and report on social media performance using metrics to guide future campaigns.
5. Stay updated with the latest digital technologies and social media trends; implement these innovations in developing campaign strategies.
6. Collaborate with other departments to ensure a cohesive and accurate portrayal of the foundation's activities and campaigns.
7. Manage and oversee the visual content library, ensuring all media is organised and easily accessible.

Competencies and Qualifications:

1. Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
2. Proven experience managing professional social media accounts, including content creation and digital analytics.
3. Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software.
4. Excellent writing, editing (photo/video/text), and communication skills.
5. Creative and innovative thinker and planner.
6. Capable of working independently as well as part of a team in a fast-paced, deadline-driven environment.
7. Detail-oriented with an ability to prioritise and juggle multiple projects.

Why Join Us:

• Impact: Make a real difference in combating preventable blindness.
• Collaboration: Work in a dynamic, collaborative environment.
• Innovation: Bring your creative solutions to the forefront.
• Development: Access to professional development opportunities.
• Culture: Be part of a dynamic and empowering work culture

Application Process:

Interested candidates are invited to submit a resume and a cover letter outlining their suitability for the position.

BIF is committed to equal opportunity employment. We celebrate diversity and aim to create an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences.