Marketing and Communications Media Officer

Duties and Key relationships Marketing and Communications

This is a new role in the Marketing and Communications department and is responsible for the media relations of the Charity.  

PR and Media Relations

•       To develop relevant media contacts, as well as contacts in the sector, to maximise the reach and coverage of key communications campaigns as well as wider organisational projects.

•       Produce creative copy written for a variety of audience groups which champions and shows best practice of our tone of voice

•       Develop and support in house PR roll out

·         Work with external PR agency on selected press releases where relevant

·         Write press releases in line with campaign launches and key moments

·         Develop pitches and news stories and other promotional copy.

·         Lead on media briefings that convey appropriate key messages and prepare spokespeople

·         Identify and interview case studies and media spokespeople

·         Pull together monthly Data Analysis reports with the support of the Marketing and Communications Manager

·         Send out weekly coverage reports with the Digital Marketing Officer, monitor external activity (including competitor) and incorporate best practice.

·         Analyse reports to identify new opportunities and act up to grow presence in national press by identifying proactive and reactive media opportunities.

·         Be part of out-of-hours weekend monitoring rota

Communications

•       Maintain the communications calendar

•       Research, write and distribute media outreach activities such as press releases, media comments, media briefs, features, blogs and letters to editors

•       Be the first point of contact for media enquiries and manage the press office function in a timely manner.

•       Maintain library system for press cuttings, monitor cuttings and report on results

•       Lead on gathering powerful stories that highlight the impact of childhood cancer on the lives of children, young people and families

•       Work closely with the fundraising and digital teams to coordinate and respond to the different needs for case studies

•       Maintain a detailed and GDPR compliant contact management system of all case studies

•       Work closely with the Digital Team to ensure that all campaigns and content produced is reflected on the website and across social media accounts

Families

•       Maintain relationships with current patient families who are sharing their cancer journey stories with the media.

•       Produce stories of patient families and share online and social media

•       Work with a diverse range of case studies and media spokespeople and ensure they are treated in an appropriate and safe manner.

•       Be key spokesperson for families media storytelling

Other

•       Contribute to the overall Marketing and Communications function of Children with Cancer UK

•       Carry out any other duties commensurate with the general level of responsibility of the post

•       Occasional events attendance

•       Partnership relationship building

•       Manage relevant cases and inboxes on Salesforce

•       Marketing Cloud user

•       Be part of the Officers forum