Head of individual giving jobs

Head of Mass Fundraising.

Salary: £57,000 - £66,500 per annum depending on experience.  

Location: Remote. (Must be based in the UK.) 

Contract: Permanent, 35 hours per week. 

Benefits:    

· 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service, and the option to buy or sell leave.  

· Gain professional qualifications and excellent training/development opportunities.  

· Flexible maternity, adoption, and paternity packages.  

· Pension with up to 7% employer contribution with included life assurance cover.  

· Staff discounts and Blue Light Card eligibility with discounts across 15,000 national retailers.  

Why Action for Children?    

Working here is more than a job. We are passionate about protecting and supporting children, young people, and families. All our departments work together to achieve the high standards that ensure more children are safe and happy. 

A bit about the role  

In this role of Head of Mass Fundraising, you will be strategically responsible for setting and managing Action for Children’s mass-fundraising portfolio through the leadership of an ambitious, insight-led Mass Fundraising Team. You will drive significant and sustainable income growth from the public, including across Individual Giving, Legacy Giving, Consumer PR, Celebrity Partnerships, and Integrated Campaigns and Products.

How you'll help to create brighter futures  

· Lead and manage a high-performing team working across multiple disciplines.

· Develop and spearhead a multi-faceted mass-fundraising strategy, containing outstanding products and campaign moments that deliver significant sustainable income growth.

· Drive the delivery of significant income growth from individuals via Cash Appeals, Regular Giving, Campaigns and Legacy fundraising.

· Lead eye-catching, fundraising-focused Consumer PR and Celebrity activity as a key income-growth lever.

· Provide clear prioritisation, strategic direction and performance-focused leadership across the mass fundraising portfolio by setting stretch income targets, performance metrics, priorities and KPIs.

· Champion charity-wide collaboration, and influencing at senior level, to ensure mass fundraising is embedded across the organisation.

· Contribute to wider commercial planning and governance, preparing high-quality business cases, strategic plans, and performance reports for senior stakeholders.

Let's talk about you 

· Must have proven experience of leading large-scale mass fundraising programmes in a complex organisation, with accountability for strategy, performance, and delivery, and with the credibility to influence at senior leadership level.

· Must have an established history of delivering significant income from the public through large-scale, integrated fundraising campaigns.

· Must have demonstrable experience of setting strategic direction and leading teams through audience-led delivery.

· Must have considerable experience leading and developing high-performing, multi-disciplinary teams.

· Must have strong commercial and financial acumen.

· Must have excellent creative nous and vision.

· Must have experience of working cross-organisationally, using persuasive communication, judgement and influencing skills.

 Please see the Job Description for the full list of accountabilities and requirements.   

Diversity, equality, and inclusion  

At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace.  

We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates, as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.  

Want to know more about Action for Children?  

Find us on  Linkedin, Facebook, Instagram or YouTube to get to know us better.  

Closing Date: Thursday 11th June 2026 at 23.59pm

Please note we are unable to offer visa sponsorship for this role.  

About The Clink Charity

The Clink Charity, founded in 2009, aims to prevent and reduce reoffending through training, reintegration, and support. We deliver hospitality and horticulture training behind the prison walls and in the community by creating an environment where our students are supported to gain the skills, confidence and qualifications they need to rebuild their lives.

Since that time, we have trained approximately 5,000 people in prison and delivered 2,600 City & Guilds qualifications in a variety of hospitality and food courses.

What makes The Clink so unique is our post-release support and mentoring programme that reintegrates an offender back into society through assistance with health and mental health issues, housing, employment, family connections and friendships.

The charity operates an award-winning fine-dining restaurant open to the public inside HMP Brixton, training kitchens in the prison estate, horticulture projects at HMP Send and HMP Erlestoke, a commercial bakery in Brixton, and a bespoke delivery service, Catered by Clink.

Additionally, Clink Events is our social enterprise catering business with food produced by the women in HMP Downview and also in an additional kitchen at Herne Hill and then served by alumni on front of house at some of the best venues in London including: the Guildhall, the Science Museum, Cutty Sark, Kew Gardens and the Camden Roundhouse. In 2025, across 239 events, The Clink fed 43,000 people.

More information can be found on our website and social media channels.

About The Role

Working pattern: Full time, 9am-5pm Monday-Friday, 3-4 days in the office, or on site at projects in prison or in the community.

Location: Our Head Office is in Herne Hill, SE24 London (7 min walk from Herne Hill station)

Our Head of Fundraising & Brand is a vital leadership role within The Clink Charity, responsible for securing the income, profile and partnerships needed to sustain and grow our life-changing work.

This is a broad and influential role, providing strategic leadership across fundraising, communications, marketing and brand. Working within our portfolio of prison and community-based projects, the postholder will help ensure that The Clink's impact is communicated in a compelling and consistent way to funders, supporters, partners and the wider public, while developing sustainable income streams to support our long-term ambitions.

Building on The Clink's strong reputation and proven impact, the Head of Fundraising & Brand will lead the development and delivery of a fundraising and communications strategy that extends beyond grants to encompass major donors, corporate partnerships, individual giving, events and other income opportunities. Through powerful storytelling, audience growth and brand development, they will increase awareness of our work, strengthen engagement with key stakeholders and create new opportunities for fundraising, partnerships and commercial income generation.

Working closely with the Chief Executive, Director of Finance & Resources and senior leadership team, the postholder will lead and develop a talented fundraising and marketing team, cultivate strategic relationships and identify new opportunities for growth and collaboration.

As The Clink continues to expand its reintegration, training and employment programmes, this role will play a central part in securing the resources needed to support that growth, strengthen our brand and increase engagement with our mission to reduce reoffending.

If you are a strategic and ambitious fundraising leader with a track record of generating income, building partnerships and inspiring teams, and are passionate about creating meaningful social change, we would love to hear from you.

A Little About You

You could be a great fit for our Head of Fundraising & Brand role if you are an ambitious and strategic leader with experience of developing fundraising strategies, growing income and building organisational profile. Perhaps you've led fundraising within a charity, developed successful partnerships, secured major grants, or overseen marketing and communications activity that has strengthened a brand, increased audience engagement and generated growth in income through fundraising, commercial activity or the sale of products and services.

You may have built your career in fundraising, communications, marketing or business development, but you'll have a strong understanding of how these disciplines work together to generate support, attract funding, grow audiences and drive sustainable income. You'll be comfortable developing strategy, building relationships and translating organisational impact into compelling stories that inspire funders, partners, customers and supporters.

We welcome applications from experienced professionals who are ready to lead a talented team, shape the future direction of fundraising and brand development at The Clink Charity, and play a key role in our continued growth. Most importantly, you'll be passionate about our mission and motivated by the opportunity to transform lives, reduce reoffending and create second chances

Key Responsibilities

Fundraising and Income Generation

· Develop and deliver a multi-stream fundraising strategy that supports The Clink Charity's growth and long-term sustainability.

· Use brand identity to drive sales.

· Lead income generation activity across trusts and foundations, corporate partnerships, individual giving, events and other fundraising streams.

· Use communications to create income from marketing of our commercial products and services e.g. bakery, restaurant, café, events.

· Build and manage a strong fundraising pipeline, identifying and securing new funding opportunities and strategic partnerships

· Monitor fundraising performance, ensuring targets are achieved and opportunities and risks are proactively managed.

Brand, Marketing and Communications

· Lead the development and delivery of a compelling brand and communications strategy.

· Ensure The Clink's impact, mission and outcomes are communicated effectively to supporters, funders, partners and the wider public.

· Oversee marketing campaigns, digital engagement and communications activity that strengthen the charity's profile and support income generation.

· Champion a consistent and impactful organisational brand across all channels.

Leadership and Team Development

· Lead, motivate and develop a high-performing fundraising, marketing and communications team.

· Create a culture of accountability, collaboration and continuous improvement.

· Support the development of fundraising and marketing capability across the wider organisation.

Strategic Leadership

· Contribute to the strategic direction and future development of The Clink Charity.

· Work closely with colleagues across operational and support functions to align fundraising and brand activity with organisational priorities.

· Represent the charity externally with funders, partners, supporters and other key stakeholders.

· Ensure compliance with fundraising regulations, best practice and organisational policies.

 Person Specification

Essential

· Significant experience in fundraising, income generation and fundraising strategy development.

· A proven track record of delivering sustainable income growth across multiple fundraising streams.

· Experience of developing and implementing successful fundraising plans, campaigns and income-generation initiatives.

· Experience of leading or overseeing brand, marketing and communications activity, including the development of organisational messaging and audience engagement strategies

· Strong understanding of how fundraising, brand, marketing and communications can work together to increase income, profile and supporter engagement.

· Experience of leading, motivating and developing high-performing teams.

· Excellent stakeholder engagement and relationship-building skills, with the ability to influence and inspire a wide range of audiences.

· Outstanding written and verbal communication skills, including the ability to develop compelling cases for support and communicate organisational impact effectively.

· Strong planning, organisational and project management skills.

· Experience of using data, insight and performance metrics to inform decision-making and drive improvement.

· A commitment to the mission, values and objectives of The Clink Charity.

Desirable

· Experience within the charity, social enterprise or not-for-profit sector

· Experience of working with senior leadership teams, trustees or boards.

· Experience of corporate partnership development, major donor fundraising or philanthropy.

· Experience of managing digital marketing, audience development or supporter engagement activity.

· Understanding of rehabilitation, employability, education or the criminal justice sector.

· Membership of a relevant professional body such as the Chartered Institute of Fundraising or the Chartered Institute of Marketing.

Personal Attributes

· Demonstrable belief in The Clink’s mission and passion for our work.

· High levels of self-awareness, humility and flexibility, as well as an open and collaborative leadership style.

· Personal integrity, kindness, warmth and sound judgement.

· Good communicator: orally and in writing.

· Proactive, adaptable and can use initiative and find solutions to problems.

· Positive, entrepreneurial, energising and adopts a “can do” mentality.

· Values driven and promotes inclusion, diversity, equity and accessibility (IDEA).

Reporting Lines & Management Expectations

You will report to our Director of Finance and Resources and will initially have two team members reporting to you.

General clink charity information

All staff are expected to:

· Comply with all current legislation

· Comply with all prison operational policies

· Comply with The Clink Staff Handbook

· Undertake such other duties within the scope of the post as may be requested by your Manager

Benefits:

28 days holiday plus bank holiday

Company pension scheme

Free meal on duty at Head Office or in the Restaurant

HOW TO APPLY

If you would like to apply for this post, please send your CV and a supporting statement (maximum 2 sides of A4) to Lizann Barnwell (HR Consultant) via this job site.

Applications will be reviewed on a rolling basis, so early applications are encouraged. The closing date is Monday 22nd June, 9am.

In your supporting statement you should ensure that you try to address the desirable criteria set out in the person specification for the role. Make sure you give evidence which shows how you meet the criteria, not just telling us that you did it.

Interviews will be arranged on a rolling basis for this role, so early applications are encouraged. The deadline for applications is Monday 22nd June 2026, 9am.

We do not send individual acknowledgment of applications due to the high volume we receive, and we will only contact candidates who are shortlisted for an interview. If you do not hear from us within two weeks of the closing date, your application has not been successful on this occasion.

If you would like an informal chat about this role, we can offer a call with a member of The Clink Team. Even if you feel you do not meet some of the criteria listed above, we would still welcome applications from passionate candidates who are keen to make a difference.

Appointment Process

Applicants who have demonstrated that they meet the desirable criteria set out in the person specification will be contacted and interviews arranged on a rolling basis.

Interview

If you are shortlisted for interview, you will be invited to a selection process. A panel of two or more, including the recruiting manager conducts all interviews. If there are any special arrangements associated with the selection process e.g. tests or presentations, you will be informed accordingly.

Interview Outcome

If you are invited to attend an interview, you will be informed either verbally or in writing of the outcome. The successful candidate will have the decision confirmed in writing as an offer of employment. Unsuccessful candidates will be offered the opportunity for feedback.