Corporate Fundraising

Overview

TOPICS COVERED

Who are these companies? Why do they get involved? What do they like? What can you get from them? What can you offer them? What are the differences between donations, sponsorship, advertising and cause related marketing? Are companies just like trusts? How do you find these companies? How do you research them? How do you contact them? How do you pitch to them? How do you negotiate with them? When should you say no? How do you draft contracts? How do you manage the relationships? What could go wrong? What are the tax issues? What are the legal considerations?

What you will learn

WORKSHOP FORMAT

Workshops consist of talk, questions and answers. There are no power points, audio visuals, break out sessions, role playing exercises or group activities. Participants are not expected to introduce themselves. Workshops run better if participants are on video but it is not compulsory. Each workshop follows a script. By using scripts more topics can be covered in less time with complete accuracy. Participants are sent a copy of the script by email after the workshop. The trainer may add unscripted remarks during the workshop to liven things up. Workshops do not require prior knowledge. Everything is explained in everyday language. Jargon and acronyms are kept to a minimum.

What you require

PARTICIPANTS

Staff members, volunteers, trustees or board members of charities, schools, not for profits or public sector organisations who wish to attract or boost fundraising income from large companies. People who provide advice to these organisations are also welcome.