Major Donor Fundraising


Start date


End date




Major Donor Characteristics, Motivations and Requirements. Researching and Screening Major Donors. Encouraging, Involving and Retaining Major Donors. Building Relationships with Major Donors. Major Donor Events and Activities. Setting Up Major Donor Clubs. Asking For Major Gifts. Looking After and Reporting Back to Major Donors. Delivering on Major Donor Expectations. Showing Your Appreciation to Major Donors. Fundraising Budgets and Committees.

What you will learn


Workshops consist of talk, discussions, questions and answers. There are no power points or audio visuals used. Each workshop follows a script. By using scripts more topics can be covered in less time with complete accuracy. If you don't like listening to someone talk then you won't enjoy the workshop. Participants are sent a full copy of the script by email after the workshop. Many participants have found it useful to have a copy of a script which matched word for word what was said on the workshop.

What you require


Staff members, volunteers, trustees or board members of charities, schools, not for profits or public sector organisations who intend to carry out major donor fundraising. People who provide advice to these organisations are also welcome.