Library Coordinator Volunteer Roles in Edinburgh

Main purposes of job:

Create Impactful Visual Content: Develop engaging, accessible, and visually appealing graphics to enhance Mast Cell Action’s social media presence, increase awareness of Mast Cell Activation Syndrome (MCAS), and support the charity’s campaigns and communications strategy.

Foster Community Engagement: Contribute to building a supportive and informed community by designing visuals that resonate with audiences, promote key messages, and encourage interaction across social media platforms.

Support Organisational Goals: Provide creative input and design expertise to ensure Mast Cell Action’s branding and communication goals are met, helping the charity to effectively connect with its audience and achieve its mission.

Key tasks:

Content Creation:

Design graphics for social media posts, including infographics, campaign visuals, event promotions, and educational materials.
Ensure all content adheres to Mast Cell Action’s branding guidelines.
Adapt designs based on feedback to ensure clarity and effectiveness.

File Management:

Organise and maintain a library of graphic assets for easy reuse by the team.

Accessibility:

Incorporate accessibility best practices into all designs (e.g., color contrast, alt text).
Ensure visuals are suitable for a range of social media platforms (e.g., Instagram, Facebook, Twitter).

Key results/objectives:

Increased Engagement:

Social media posts consistently feature high-quality graphics, resulting in improved follower interaction and engagement rates.

Brand Consistency:

Visual content reflects Mast Cell Action’s identity, ensuring a cohesive online presence.

Enhanced Awareness:

Visual assets effectively communicate key messages, raising awareness of MCAS and the charity’s initiatives.