The Voice of Fundraising: 2026 Report

What do fundraisers need to thrive in today’s charity sector?

Fundraisers are essential to helping charities deliver their missions, yet attracting and retaining fundraising talent remains a significant challenge.

While fundraising roles continue to be among the most advertised positions on our site, they attract fewer applications than many other charity sector roles. Building on the findings from our 2025 report, we’ve undertaken new research to better understand what’s driving this disconnect and what organisations can do about it.

The Voice of Fundraising: 2026 Report explores the motivations, experiences and challenges shaping today’s fundraising profession, providing practical insights to help charities recruit, retain and re-engage fundraising talent.

Download the report to discover:

• What attracts people to careers in fundraising,
• The barriers to entering the profession and progressing within it,
• How stress and wellbeing affect fundraisers, and whether available support meets their needs,
• The impact of technology and AI,
• Why fundraisers leave the sector and what might encourage them to stay,
• Practical recommendations for improving recruitment, retention and engagement.

Gain a deeper understanding of today’s fundraising workforce and discover how your organisation can attract, support and retain fundraisers in 2026 and beyond.

Download the Voice of Fundraising: 2026 Report today.