Copywriter volunteer roles

About Roots Academy

Roots Academy's Vision.
A generation of young Muslims who embody and promote a God-centred way of life. At Roots Academy, we've built a learning experience that's changing the lives of the ummah's future leaders, change-makers, and visionaries. Our mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops deep certainty, and inspires action.

Why does Roots Academy exist?
 

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and oine.

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that provokes thought and action.

Role Summary

To bring our vision to life, you will play a key role in shaping how Roots Academy communicates its message online. As a Website Copywriter, you will be responsible for writing clear, compelling, and structured website content that reects our mission, engages visitors, and drives action

Key Tasks

• Write and optimise website copy for landing pages, program pages, and core site content.
• Ensure messaging is clear, engaging, and aligned with Roots Academy's voice and values.
• Collaborate with designers, marketers, and content leads to produce cohesive web experiences.
• Apply basic SEO principles to improve the visibility and accessibility of content.
• Continuously rene copy based on feedback and performance insights.
  

What we're looking for:

• Passion for Islamic education and contributing to the development of young Muslims.
• Strong writing and editing skills with a focus on clarity and structure.
• Ability to simplify complex ideas into accessible and engaging content.
• Understanding of website user experience and conversion-focused writing.
• Ability to meet deadlines and adapt based on feedback.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE, and Australia.
• Receive continuous rewards for those who seek Islamic knowledge through the Roots platform.
• Be part of a growing organisation focused on grassroots revival and education.
• Access to in-house tarbiyah sessions to develop your deen.

Please note: This is an unpaid volunteer position. Volunteers are entitled to claim expenses incurred for food , travel, and equipment, in line with our Expenses Policy.

About Roots Academy

Roots Academy's Vision.
A generation of young Muslims who embody and promote a God-centred way of life. At Roots Academy, we've built a learning experience that's changing the lives of the ummah's future leaders, change-makers, and visionaries. Our mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops deep certainty, and inspires action.

Why does Roots Academy exist?
Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and oine.

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that provokes thought and action.

Role Summary

To bring our vision to life, you will play a key role in engaging and nurturing our audience through email. As an Email Marketing Copywriter, you will be responsible for writing compelling email campaigns that inspire action, build relationships, and support Roots Academy's programs and initiatives.

Key Tasks

• Write high-converting email campaigns for launches, nurturing sequences, and
• announcements.
• Craft subject lines and hooks that improve open rates and engagement.
• Collaborate with the marketing team to align email messaging with campaign goals.
• Segment messaging based on audience needs and stages of the journey.
• Review performance metrics and iterate on copy to improve results.

What we're looking for:

• Passion for Islamic education and contributing to the development of young Muslims.
• Strong copywriting skills with a focus on persuasion and storytelling.
• Understanding of email marketing principles such as funnels, segmentation, and calls to action.
• Ability to write in a tone that is engaging, authentic, and aligned with Roots Academy's voice.
• Ability to meet deadlines and adapt based on feedback.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE, and Australia.
• Receive continuous rewards for those who seek Islamic knowledge through the Roots platform.
• Be part of a growing organisation focused on grassroots revival and education.
• Access to in-house tarbiyah sessions to develop your deen.

Please note: This is an unpaid volunteer position. Volunteers are entitled to claim expenses incurred for food , travel, and equipment, in line with our Expenses Policy.

Are you driven by purpose over profit, and motivated to use words responsibly to shape public understanding?

Tell My Truth and Shame the Devil C.I.C. is seeking a Founding Volunteer Creative Copywriter / Campaign Storyteller to help define how our movement speaks — with clarity, courage, and care.

This is not a commercial copywriting role.

It is a truth-led storytelling role.

Our C.I.C. exists to confront and expose the realities of childhood sexual abuse (CSA), centre survivor truth and accountability, support young people into economic empowerment, and build community-owned, open-source systems that serve people rather than capital.

We are:

• Values-led
• Anti-capitalist
• Community-driven
• Decentralised by design

We are not here to produce promotional content for clicks alone. We are here to communicate truth responsibly — building trust, inviting participation, and ensuring survivor-centred work is represented with dignity and purpose.

This role offers the opportunity to shape how a movement speaks in public spaces.

About the Role

As our Founding Creative Copywriter / Campaign Storyteller, you will craft clear, compelling, and ethically grounded written content to support digital campaigns, fundraising initiatives, and community engagement during our build and early growth phase.

You will not inherit a finished brand voice or messaging system.

You will help shape and define it.

Your work will translate complex and sensitive issues into accessible, responsible communication. You will help move people toward meaningful action — not passive consumption — while ensuring that every piece of content reflects safeguarding commitments and cultural integrity.

This role blends creativity with strategic thinking. You must be comfortable writing across multiple formats, collaborating with campaign teams, and refining messaging based on feedback and insight.

Experience Qualification and Requirements

Essential / Highly Valued Experience

• Strong writing skills for digital audiences across multiple formats.
• Demonstrable experience in copywriting, storytelling, or campaign messaging.
• Ability to write about serious and sensitive topics without sensationalism or harm.
• Understanding of how language influences trust, behaviour, and decision-making.
• Experience producing written content across platforms.
• Ability to adapt tone and messaging for different audiences and channels.
• Willingness to work within trauma-informed, safeguarding, and ethical communication frameworks.
• Ability to collaborate with designers, analysts, and campaign leads.
• Confidence receiving and applying feedback.
• Equivalent professional or voluntary experience accepted.

Desirable / Can Be Developed

• Experience working in non-profit, CIC, or community-led organisations.
• Experience supporting fundraising or awareness campaigns.
• Familiarity with retention, lifecycle, or supporter journey design.
• Experience working in safeguarding-led environments.
• Ability to adjust storytelling strategy based on performance data and feedback.

Qualifications

Formal qualifications are not required.

Equivalent practical experience in creative copywriting or campaign storytelling is highly valued.

Main Responsibilities / Key Duties

• Design, develop, and deliver written and narrative content for digital campaigns during the build and early growth phase.
• Create campaign copy across platforms, including social media, website pages, and email campaigns.
• Develop core messaging frameworks for fundraising, awareness, and engagement campaigns.
• Shape story-led approaches that centre survivor dignity, accuracy, and consent.
• Produce scripts, story outlines, and narrative structures for:
  • Video content
  • Audio or podcast material
  • Multimedia campaigns
• Adapt messaging for different audiences, platforms, and campaign objectives.
• Work closely with designers, analysts, and campaign leads to align story with strategy.
• Ensure all written content aligns with safeguarding policies, ethical standards, and tone guidelines.
• Maintain consistency of voice and language across digital marketing outputs.
• Contribute creative ideas for campaigns, themes, and story-driven initiatives.
• Review and refine copy based on performance insights, feedback, and learning.
• Support campaign testing and iteration through evidence-informed storytelling.
• Flag potential safeguarding, reputational, or ethical risks within content.
• Help define and document the C.I.C.’s written voice and storytelling principles.
• Support the development of scalable, sustainable content practices not dependent on single individuals.

What You Gain

• Founding-level experience in creative copywriting and campaign storytelling.
• Strategic exposure to values-led communications and safeguarding-centred messaging.
• Leadership insight into managing sensitive information responsibly.
• Direct contribution to C.I.C. sustainability and long-term impact.
• Opportunity to help define the voice of a survivor-led movement.
• Priority consideration for future paid roles as the C.I.C. scales.

This Role Is Not Suitable If You:

• Prefer low-responsibility volunteer work.
• Prefer writing purely promotional or commercial content.
• Are seeking short-term portfolio pieces without commitment.
• Are uncomfortable engaging with difficult or emotional subject matter.
• Prefer working without collaboration, feedback, or safeguarding frameworks.

Job description

Are you driven by purpose over profit, and motivated to use words responsibly to shape public understanding?

Tell My Truth and Shame the Devil C.I.C. is seeking a Founding Volunteer Creative Copywriter / Campaign Storyteller to help define how our movement speaks — with clarity, courage, and care.

This is not a commercial copywriting role.
It is a truth-led storytelling role.

Our C.I.C. exists to confront and expose the realities of childhood sexual abuse (CSA), centre survivor truth and accountability, support young people into economic empowerment, and build community-owned, open-source systems that serve people rather than capital.

We are:

• Values-led

• Anti-capitalist

• Community-driven

• Decentralised by design

We are not here to produce promotional content for clicks alone. We are here to communicate truth responsibly — building trust, inviting participation, and ensuring survivor-centred work is represented with dignity and purpose.

This role offers the opportunity to shape how a movement speaks in public spaces.

About the Role

As our Founding Creative Copywriter / Campaign Storyteller, you will craft clear, compelling, and ethically grounded written content to support digital campaigns, fundraising initiatives, and community engagement during our build and early growth phase.

You will not inherit a finished brand voice or messaging system.
You will help shape and define it.

Your work will translate complex and sensitive issues into accessible, responsible communication. You will help move people toward meaningful action — not passive consumption — while ensuring that every piece of content reflects safeguarding commitments and cultural integrity.

This role blends creativity with strategic thinking. You must be comfortable writing across multiple formats, collaborating with campaign teams, and refining messaging based on feedback and insight.

Experience Qualification and Requirements

Essential / Highly Valued Experience

• Strong writing skills for digital audiences across multiple formats.

• Demonstrable experience in copywriting, storytelling, or campaign messaging.

• Ability to write about serious and sensitive topics without sensationalism or harm.

• Understanding of how language influences trust, behaviour, and decision-making.

• Experience producing written content across platforms.

• Ability to adapt tone and messaging for different audiences and channels.

• Willingness to work within trauma-informed, safeguarding, and ethical communication frameworks.

• Ability to collaborate with designers, analysts, and campaign leads.

• Confidence receiving and applying feedback.

• Equivalent professional or voluntary experience accepted.

Desirable / Can Be Developed

• Experience working in non-profit, CIC, or community-led organisations.

• Experience supporting fundraising or awareness campaigns.

• Familiarity with retention, lifecycle, or supporter journey design.

• Experience working in safeguarding-led environments.

• Ability to adjust storytelling strategy based on performance data and feedback.

Qualifications

Formal qualifications are not required.
Equivalent practical experience in creative copywriting or campaign storytelling is highly valued.

Main Responsibilities / Key Duties

• Design, develop, and deliver written and narrative content for digital campaigns during the build and early growth phase.

• Create campaign copy across platforms, including social media, website pages, and email campaigns.

• Develop core messaging frameworks for fundraising, awareness, and engagement campaigns.

• Shape story-led approaches that centre survivor dignity, accuracy, and consent.

• Produce scripts, story outlines, and narrative structures for:

  • Video content

  • Audio or podcast material

  • Multimedia campaigns

• Adapt messaging for different audiences, platforms, and campaign objectives.

• Work closely with designers, analysts, and campaign leads to align story with strategy.

• Ensure all written content aligns with safeguarding policies, ethical standards, and tone guidelines.

• Maintain consistency of voice and language across digital marketing outputs.

• Contribute creative ideas for campaigns, themes, and story-driven initiatives.

• Review and refine copy based on performance insights, feedback, and learning.

• Support campaign testing and iteration through evidence-informed storytelling.

• Flag potential safeguarding, reputational, or ethical risks within content.

• Help define and document the C.I.C.’s written voice and storytelling principles.

• Support the development of scalable, sustainable content practices not dependent on single individuals.

What You Gain

• Founding-level experience in creative copywriting and campaign storytelling.

• Strategic exposure to values-led communications and safeguarding-centred messaging.

• Leadership insight into managing sensitive information responsibly.

• Direct contribution to C.I.C. sustainability and long-term impact.

• Opportunity to help define the voice of a survivor-led movement.

• Priority consideration for future paid roles as the C.I.C. scales.

This Role Is Not Suitable If You:

• Prefer low-responsibility volunteer work.

• Prefer writing purely promotional or commercial content.

• Are seeking short-term portfolio pieces without commitment.

• Are uncomfortable engaging with difficult or emotional subject matter.

• Prefer working without collaboration, feedback, or safeguarding frameworks.

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation

• A practical discussion about creative copywriting and campaign storytelling

If you understand that language carries power — and that storytelling must protect as much as it persuades — we want to hear from you.