Marketing officer volunteer roles in Cardiff

Job Description

Founding Volunteer Digital Marketing Director

Job Title

Founding Volunteer Digital Marketing Director

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, educational initiatives, and healing-centred community, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories

• Whistleblowers and retired experts

• Generational trauma and healing

• Youth empowerment and education

• Community transformation through honest storytelling

Job Purpose

The Founding Volunteer Digital Marketing Director will play a leading role in shaping and driving the organisation’s digital growth, audience engagement, visibility, and marketing strategy.

You will oversee the development and execution of digital marketing initiatives that amplify our mission, expand community reach, strengthen audience relationships, and support long-term organisational growth.

This role requires leadership, creativity, strategic thinking, collaboration, organisation, and a passion for advocacy, healing, and truth-based storytelling.

About the Role

The Founding Volunteer Digital Marketing Director will:

• Lead the organisation’s overall digital marketing strategy

• Develop campaigns that increase visibility, engagement, and audience growth

• Oversee digital outreach across:

  • social media

  • email marketing

  • SEO

  • podcast promotion

  • YouTube growth

  • community campaigns

• Support audience acquisition and retention strategies

• Help shape the organisation’s digital identity and online presence

• Collaborate with outreach, SEO, content, production, and creative teams

• Analyse performance metrics and recommend growth improvements

• Assist in building scalable marketing systems and workflows

• Help lead and coordinate volunteer marketing contributors as the organisation grows

This role is ideal for someone passionate about building meaningful impact through digital media, storytelling, and community-focused advocacy.

Main Responsibilities / Key Duties

• Develop and implement digital marketing strategies

• Lead audience growth and engagement initiatives

• Support podcast, YouTube, and website promotion

• Oversee campaign planning and execution

• Coordinate marketing calendars and communication activities

• Analyse digital performance metrics and audience trends

• Improve brand visibility and online reach

• Collaborate across creative, outreach, and production teams

• Help establish scalable systems and workflows

• Support membership growth, partnerships, and community engagement efforts

• Assist in mentoring or coordinating volunteer contributors where needed

Skills, Experience & Requirements

Essential Skills & Qualities

Leadership & Strategy

• Strong leadership and organisational skills

• Strategic thinker with growth-oriented mindset

• Ability to coordinate projects and teams effectively

• Problem-solving and decision-making abilities

Marketing & Digital Growth

• Understanding of digital marketing principles

• Knowledge of audience engagement and growth strategies

• Experience with content promotion and digital campaigns

• Ability to analyse campaign and audience performance

Communication & Collaboration

• Strong written and verbal communication skills

• Ability to work collaboratively within a remote team

• Professional and mission-aligned communication style

Personal Attributes

• Passionate about advocacy, healing, education, and social impact

• Self-motivated and proactive

• Creative and adaptable

• Calm under pressure and solution-focused

• Mission-driven with strong commitment to community impact

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• Digital marketing strategy

• Social media marketing

• SEO and content optimisation

• Email marketing and automation

• Podcast or YouTube growth strategy

• Campaign management

• Media production or journalism

• Community engagement and audience retention

• Branding and communications

• Analytics and reporting

• Leadership or team coordination

• NGO, advocacy, or mission-driven organisations

Experience using tools such as:

• Google Analytics

• Mailchimp

• Canva

• HubSpot

• SEMrush

would be beneficial but not essential.

Lived experience, passion, initiative, determination, and alignment with our mission are equally valued.

What You Will Gain

• Founding leadership experience within a purpose-driven media organisation

• Opportunity to shape and lead the organisation’s digital marketing direction from the ground up

• Direct involvement in a platform advocating for healing, justice, and truth

• Hands-on experience building campaigns, systems, and audience growth strategies

• Leadership and portfolio-building opportunities

• Long-term opportunities as the organisation expands globally

• Potential pathway into paid leadership opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, leadership, and influence grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work

• Dislike leadership, planning, or strategic decision-making

• Are seeking immediate paid employment

• Prefer avoiding collaboration or team coordination responsibilities

• Are uncomfortable working with advocacy or sensitive social topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on digital growth strategy, campaign ideas, audience engagement, leadership approach, and long-term vision planning.

About Roots Academy. 

Roots Academy’s Vision.

A generation of young Muslims who embody and promote a God-centred way of life.

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries. Our Mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops a deep certainty, and inspires action.

Why Does Roots Academy Exist?

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and offline. 

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that removes barriers to access and provokes thought and action.

Role Summary.

We are seeking a detail-oriented and proactive Email Marketing Officer to support the planning and delivery of email campaigns that engage and inspire our audience. You will be responsible for creating, scheduling, and optimising emails to strengthen communication with students, parents, and supporters. This is an exciting opportunity to shape the email marketing efforts of a growing international education platform.

Key tasks

• Design, build, and schedule email campaigns using email marketing tools.

• Manage audience segmentation and ensure email lists are accurate and up to date.

• Collaborate with copywriters and designers to deliver engaging, on-brand email content.

• Conduct A/B tests to improve open rates, click-through rates, and overall performance.

• Monitor and report on email campaign performance, suggesting improvements.

• Ensure all email content complies with data protection and GDPR guidelines.

What we’re looking for

• Passion for Islamic education and the development of young Muslims.

• Some experience or training in email marketing platforms (such as Mailerlite or similar).

• Strong attention to detail and organisational skills.

• Good understanding of email marketing best practices (design, copy, segmentation, scheduling).

• Ability to work collaboratively with writers, designers, and marketers.

• Proactive, self-motivated, and results-driven.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE and Australia.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Professional development and practical experience in digital marketing and communication.

• Receive in-house tarbiyah (personal & spiritual development) sessions to develop your deen. 

Please note this is an unpaid volunteer position. 

Volunteers are entitled to claim expenses incurred for food, travel and equipment, in line with our Expenses policy.

Job Description

We are looking for a Volunteer Digital Marketing Director to help lead and coordinate our digital outreach and growth strategy.

You will help develop and manage the organisation’s digital marketing activities, ensuring campaigns, content and communication channels work together to raise awareness and engage supporters.

This role involves working closely with the Founder and Digital Marketing team to guide digital campaigns, support online engagement and help build systems that allow the organisation to grow.

The role focuses on strategy, coordination and improving the impact of digital campaigns and outreach.

Key Responsibilities

• Lead and coordinate the organisation’s digital marketing strategy
• Support the planning and delivery of digital campaigns across platforms
• Work with content, design and campaign teams to align messaging and activities
• Help build digital pathways for volunteers, donors and supporters to engage with the organisation
• Monitor campaign performance and recommend improvements
• Oversee tools such as email marketing platforms, social media channels and CRM systems
• Ensure digital activities follow data protection and GDPR guidelines
• Provide updates and insights to leadership on digital performance

What We’re Looking For

• Experience or strong interest in digital marketing strategy or campaign management
• Ability to coordinate multiple digital channels such as social media, email and websites
• Experience working with tools such as CRM systems, email marketing platforms or digital collaboration tools
• Strong organisational and leadership skills
• Ability to work collaboratively with a remote volunteer team
• Interest in social impact, community engagement or nonprofit work
• Experience in nonprofit digital marketing or campaign strategy is helpful but not required

What You’ll Gain

• Leadership experience helping guide the digital strategy of a growing organisation
• Opportunity to help build digital systems and campaigns from the ground up
• Hands-on experience working with a multidisciplinary digital team
• Priority consideration for future paid roles when funding becomes available