Social media executive volunteer roles in Belfast

About borGO

borGO is a new experiential tourism initiative based in Abruzzo, Italy, dedicated to promoting an authentic, sustainable, and community-driven vision of travel.
Through our digital platform and curated experiences, borGO connects international travelers with local culture, small villages, artisans, food traditions, nature, and community life. Our mission is to support rural territories, strengthen local economies, and introduce a global audience to a lesser-known but extraordinary region of Italy.
borGO promotes a slow, sustainable, and meaningful travel model, focusing on authentic encounters with people, landscapes, and traditions.

Volunteership Summary

As a Social Media Manager, you will support the development and management of borGO’s social media presence, helping us tell the story of authentic Abruzzo to an international audience.

Working closely with the founder, you will help design and implement social media strategies that increase awareness, engagement, and visibility around sustainable tourism, local experiences, and cultural storytelling.
This volunteer opportunity offers hands-on experience in destination marketing, digital storytelling, and social media strategy within a fast-growing tourism initiative focused on sustainability and local impact.

Key Responsibilities

• Plan and schedule social media content across platforms such as Instagram, LinkedIn, and other relevant channels
• Create engaging posts, captions, and storytelling content that communicate Abruzzo’s culture, landscapes, traditions, and experiences
• Support the development and management of a structured social media content calendar
• Monitor engagement and basic performance metrics to track audience growth and interaction
• Research travel trends, sustainability topics, and cultural stories to support content creation
• Repurpose long-form content (articles, travel guides, blog posts, newsletters) into short and engaging social media formats
• Contribute ideas during marketing brainstorming sessions and weekly meetings

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, Tourism, Cultural Studies, or a related field
• Strong interest in social media, storytelling, and destination marketing
• Good writing and communication skills in English, possibly Italian
• Ability to translate cultural or travel-related topics into engaging social media content
• Interest in sustainable tourism, rural development, culture, or travel
• Comfortable using digital and AI-supported tools (e.g. ChatGPT) for ideation while maintaining originality and brand voice
• Organized, proactive, and reliable in a remote working environment
• Familiarity with Google Workspace
• Experience with Canva, Instagram content creation, or scheduling tools is a plus

Learning Outcomes

• Practical experience managing social media for a sustainable tourism initiative
• Hands-on exposure to destination marketing and travel storytelling
• Experience building and managing professional social media campaigns
• Collaboration with an international, mission-driven team
• Increased understanding of sustainable tourism, rural communities, and cultural heritage promotion

What We Offer

• A structured Volunteership experience with defined responsibilities and learning objectives
• Flexible, fully remote working arrangement.
• Certificate of completion and reference letter upon successful completion
• Opportunity to contribute to the promotion of sustainable tourism and rural communities in Italy

How to Apply

Please apply through We Make Change by submitting your profile and a short note explaining your interest in the role and your passion for travel, culture, and storytelling.

Minimum Hours per Week:

4-6 hours per week

Duration:

1-2 months

The difference you will make to cats and people

Our social media volunteers use their passion and knowledge of social media to promote the activities of local volunteer teams though various channels. They directly help cats by raising awareness of Cats Protection. A higher profile can help us raise the funds we need for our work, ensure people know they can adopt a cat from us, help promote neutering and help as many people as possible learn more about feline welfare.
 

You can expect us to

• Make you feel welcome, included and respected in line with our values and behaviours
• Support you in having a positive and impactful experience at Cats Protection
• Cover agreed out-of-pocket expenses in line with our Expenses Policy
• Provide you with access to learning, development and engagement opportunities