Audience insights manager volunteer roles in Edinburgh

Job Description

We are looking for a Volunteer Paid Ads & Media Buyer to plan and manage ethical paid digital campaigns that support fundraising, volunteer recruitment, and public awareness.

You will work with the Digital Marketing Director and Digital Marketing team to create ads that reach the right audiences while upholding trauma-informed, safeguarding, and ethical standards.

This role focuses on campaign planning, optimisation, and impact measurement rather than commercial metrics.

Key Responsibilities

• Plan and manage paid digital campaigns across social media, search, and display platforms
• Create and optimise campaigns to support fundraising, volunteering, and public education
• Collaborate with designers and copywriters to produce ethical and compelling ad creatives
• Test and analyse audiences, messaging, and creatives to improve performance
• Track campaign metrics such as reach, conversions, and cost per action
• Ensure campaigns comply with safeguarding, data protection, and platform policies
• Document processes for transparency and learning
• Work with analysts and campaign teams to report on results and insights

What We’re Looking For

• Experience or interest in paid digital advertising and campaign management
• Familiarity with platforms such as Meta Ads, Google Ads, or similar
• Ability to manage budgets and optimise campaigns responsibly
• Understanding of performance metrics, testing, and reporting
• Comfort working with sensitive subject matter
• Experience in nonprofit or social impact campaigns is helpful but not required

What You’ll Gain

• Founding experience managing paid campaigns for a social impact organisation
• Leadership exposure in ethical advertising and campaign strategy
• Opportunity to influence how resources are used for outreach and engagement
• Hands-on experience working across creative, analytics, and campaign teams
• Priority consideration for future paid roles when funding becomes available

Ready to tell the story that changes the narrative?

At MINDSET, we’re not just another charity; we’re a brand-new movement for men’s mental wellbeing and personal growth across England and Wales. We’re tired of the clinical, "waiting room" energy. We need a Communications Lead to help us cut through the noise with bold, impactful content that finally speaks a language men actually respond to.

We’re looking for a creative storyteller who can capture the grit, the growth, and the real-world impact of what we do, turning our mission into a profile that gets recognised nationwide.

The Mission:

• The Narrative: Create powerful content that tells the authentic stories of the men we support—focusing on strength, resilience, and action rather than just hardship.
• The Megaphone: Lead our social media and digital presence (think Instagram for visuals, LinkedIn for partnerships, and TikTok for authentic, raw updates) to raise our profile.
• The Identity: Ensure MINDSET is seen as the go-to space for non-clinical growth, building a brand that feels like a community, not a service.

The Vibe:
We’re action-first and zero-fluff. You’ll have total creative freedom to ditch the "sad face" charity clichés and build a high-impact communication strategy from the ground up.

Sound like you?
If you’re a content pro who knows how to move an audience and wants to use those skills to spark a national conversation about men’s growth, let’s talk.

Tell the MINDSET Story

ABOUT US

The Great Friendship Project is an award-winning organisation tackling loneliness through research-informed community programmes, campaigns, and partnerships.

We design and deliver social interventions that help people build real-world friendships, strengthen social confidence, and rise out of loneliness.

Over the past four years, we have delivered hundreds of community activities, partnered with major brands and public institutions, contributed to national research and policy conversations, and built a highly engaged community of tens of thousands of young adults.

As we look ahead, we are now entering a critical next phase of growth, strengthening our foundations in preparation for wider national expansion.

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OVERVIEW

We’re excited to be recruiting a brand new Senior Marketing Volunteer to play a vital role in amplifying the mission and activities of The Great Friendship Project.

This role offers a unique opportunity to contribute to a meaningful cause, gain hands-on experience in social media and digital marketing within a non-profit setting, and make a positive impact on the lives of young people experiencing loneliness.

As the Senior Marketing Volunteer lead, you will play a critical role in shaping the organisation’s future. Your leadership will not only enhance our marketing efforts but also contribute significantly to our mission of creating a lasting positive impact on the lives of young individuals struggling with loneliness.

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RESPONSIBILITIES

- Leadership and Team Management: Lead and mentor a team of marketing volunteers, ensuring they are motivated, supported, and aligned with the organisation’s goals.

- Strategic Planning: Devise and implement a comprehensive awareness strategy that aligns with the organisation’s mission and long-term objectives. Identify key opportunities, set measurable goals, and adjust plans as necessary to drive engagement and impact.

-Analytics and Insights: Regularly review and analyse marketing metrics to assess performance, make data-driven decisions, and optimise strategies for better outcomes.

- Content Direction: Oversee the creation of impactful and mission-driven content across various platforms, ensuring that all content reflects the organisation’s voice, resonates with the target audience, and drives engagement.

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ABOUT YOU

- 3+ years of experience leading marketing teams: Proven experience in devising and implementing successful marketing strategies, with the ability to adapt to changing circumstances and priorities.

- Collaboration: Excellent interpersonal skills, with the ability to work collaboratively with diverse teams and stakeholders

- Passionate: A strong commitment to the mission of reducing loneliness among young adults, with the ability to inspire and lead a team toward shared goal.

- Organisational Skills: Highly organised and proactive mindset, with the ability to manage multiple projects, prioritise effectively, and meet deadlines.

Please read the attached Trustee Information Pack for more detail

As a Trustee, you will play a crucial role in the governance and strategic oversight of the charity, ensuring that we operate effectively, achieve our mission, and comply with all legal and regulatory requirements. Trustees are collectively responsible for safeguarding the charity’s assets, ensuring they are used exclusively to further our objectives, and overseeing the charity’s financial health, including budgets, financial controls, and reporting. Acting with integrity and in the charity’s best interests is at the heart of the role.

The Treasurer oversees the financial affairs of the charity and ensures that they are conducted legally, transparently, and in line with the charity’s governing document. Working closely with the Chair, Managing Director, Trustees, and any staff or volunteers, the Treasurer helps safeguard the charity’s financial sustainability.

We welcome candidates from professional backgrounds who share our commitment to supporting those affected by Body Dysmorphic Disorder. If your current or previous skills or experience align with this post, we encourage you to apply and join us in driving meaningful change.

Please note, this role is being advertised on an ongoing basis, with interviews conducted on an ad hoc basis. 

Job Description

We are seeking a Finance Trustee to join our Board. The ideal candidate will have experience and interest in Financial matters. This application process is rolling, meaning there is no deadline - so please enquire and apply sooner rather than later! We anticipate the process will conclude in mid-2026.

Who are we?

We are a disability-led arts organisation which works to improve access to culture for disabled people by providing opportunities for disabled creatives, training cultural institutions to be more open to disabled people, and through running participatory arts and development programmes.

Our programmes have run for fifty years, supporting disabled creatives and those facing disabling barriers to creative careers or audience participation. Our current programme finds us opening new avenues for disabled creatives through commissioning, exhibitions, and learning-based support such as residencies, advice, and guidance.

We continue to break new ground in digital spheres and advocating for disabled people struggling to access the arts and creative industries through our consultancy services.

We work across three main areas:

1. A creative programme, working directly with disabled creatives
2. Heritage projects, documenting the social history of disabled people
3. Access consultancy, including training and auditing

We receive funding from Arts Council England and the Heritage Lottery Fund to support our creative programme and heritage projects.

We are recruiting disabled and non-disabled voluntary Board members. As a member of our Board, you will gain an insight to how the arts and cultural industries in the UK work. From lived experience to professional experience, we are looking for people from all backgrounds who are passionate about the arts and its potential to change disabled people's lives to join our Board.

Please read or listen to all guidance on our site before applying!

Job Requirements

The Board and Shape's Executive Team meet four times a year - once every three months. Each meeting takes up about half a day.

In addition, Trustees are expected to attend the Annual General Meeting (AGM) and the yearly Away Day, both of which happen once per year.

The main responsibilities of any Charity Trustee are outlined by the Charity Commission. You can browse their '5-minute guides' for Trustees on their website.

The Nolan Principles of Public Life set the standards for how our trustees are expected to conduct themselves. These are:

• Selflessness
• Integrity
• Objectivity
• Accountability
• Openness
• Honesty
• Leadership

You can read more about these principles on the UK Government's website.

Job Responsibilities

Our team of Trustees are responsible for ensuring that:

• Shape complies with its Memorandum and Articles of Association, and that it pursues only the objectives which are defined in it
• Shape complies with charity law, employment law and other relevant legislation or regulations
• Shape is financially viable
• the Board is defining goals and setting targets for the organisation, and that performance is evaluated against these targets
• Shape's ethos and reputation are safeguarded
• Administration is effective and efficient and we are accountable to our stakeholders and funders

The Board are also responsible for:

• Contributing to the Board's role in giving firm strategic direction
• Appointing the Chief Executive and monitoring their performance
• Sitting on appraisal, recruitment and disciplinary panels, as required
• Attending either the Finance, HR and Risk, or Programme and Development Sub Committees

This Is Not a Typical Content Creator Call-Out
Tell My Truth and Shame the Devil C.I.C. is building a truth-telling media engine and community-owned digital infrastructure to confront CSA, centre survivor truth, and create real economic and leadership pathways for young people. To do that, we are intentionally recruiting hundreds to thousands of content creators globally. This is not about chasing virality. This is not influencer culture. This is not one brand voice. This is about collective creation at scale, community ownership of narrative, and building systems that give many people opportunity—not just a few. If you want to contribute your creative skills to something bigger than yourself, keep reading.
 
Purpose of the Role
Volunteer Content Creators are the production engine of our Social Media Management Team.
You will help create, remix, and repurpose content that fuels:
•        Donor growth
•        Volunteer mobilisation
•        Survivor-led storytelling
•        Community trust
•        Cultural disruption
Content is created once and then reused across:
•        CIC platforms
•        Ambassador networks
•        Community organisers
•        Campaigns, education, and outreach
This role exists at scale because our strategy is scale.
 
Who We Are Calling In (Multiple Creator Types Needed)
We are intentionally recruiting creators with different strengths. You do not need to do everything.
We are looking for:
•        AI Content Creators – generating content variations, captions, visuals, and scripts using AI tools
•        Video Creators – TikTok, Reels, Shorts, YouTube (short-form and long-form)
•        Audio Creators – podcasters, musicians, sound designers
•        Visual Creators – photographers, graphic designers, infographic designers
•        Writers & Bloggers – articles, newsletters, educational content, scripts
•        Copywriters – captions, CTAs, campaign copy, landing page text
•        Scriptwriters – video, podcast, and show scripts
•        Platform-Native Creators – TikTok specialists, Instagram-first creators, YouTube editors
•        Educational Creators – teaching skills, knowledge of self, history, media literacy
•        Entertainment Creators – storytelling, humour, gaming, culture-led content
•        Brand & Community Ambassadors – creators willing to promote the CIC using approved sponsorship content
You may fit one lane or several.

Experience Qualification and Requirements

Essential experience

• Experience creating digital content on a consistent basis, meeting agreed briefs and deadlines.
• Experience working with at least one content type: video, design, writing, or AI-assisted content.
• Experience adapting content for different social media formats and platforms.
• Experience contributing to purpose-led, community-focused, or sensitive storytelling.
• Experience collaborating with creative, campaign, or insight-driven teams.

Essential skills

• Ability to produce high-quality content consistently and at scale.
• Strong understanding of social media formats, trends, and audience behaviour.
• Ability to work within brand, ethics, safeguarding, and trauma-informed frameworks.
• Openness to feedback, iteration, and collective ownership of work and outcomes.
• Strong self-management, reliability, and accountability without close supervision.
• Understanding of content as a tool for impact and change, not personal ego.

Training & qualifications

• Formal qualifications are not required.

Main Responsibilities/ Key Duties

• Produce high-volume, high-quality content consistently, aligned with campaign priorities and platform requirements.
• Repurpose long-form content (e.g. podcasts, interviews, stories) into short-form assets optimised for social platforms.
• Work within C.I.C brand guidelines, ethical standards, safeguarding requirements, and trauma-informed frameworks at all times.
• Submit all content for approval, structured storage, tagging, and future reuse in line with C.I.C workflows.
• Collaborate closely with the Social Media Director, Campaign Managers, Analysts, and Automators to align content with strategy, insight, and distribution.
• Contribute creative ideas, concepts, and improvements, not just output, supporting experimentation and continuous improvement.

This role is not suitable if you:

• Need immediate income
• Want a low-commitment volunteer role
• Are only looking for exposure
• Prefer to work alone without feedback
• Are uncomfortable with heavy or sensitive subject matter

Important to Be Clear:

• A volunteer role within a Community Interest Company
• Unpaid during the build phase
• Not a replacement for paid employment
• Paid opportunities will be introduced as the organisation becomes financially sustainable.

Next Steps:

Shortlisted applicants will be invited to:

• A values-led conversation
• A practical discussion about content, storytelling, and donor engagement

If you believe that words can transform communities, and that authentic storytelling drives action, this role is for you.

A Final Word
Words carry weight.
They can heal or harm.

If you know that:

• Survivor stories deserve care, not clicks
• Donors deserve honesty, not spin
• Communication is part of safeguarding